Twenty of the world's leading Dead Sea cosmetics manufacturers are
arriving October 28-29, for meetings with the major chains and buyers.
Manufacturers include Odeyah, InterCosma, Anna Lotan, B4U, Sea of Spa Dead
Sea, Baskol, Ein Gedi and Paloma Dead Sea.
The mission will be displaying Dead Sea Cosmetics on these dates at the
Pennsylvania Hotel, New York City. The companies' products will be on show
and meetings arranged with potential buyers and the chains.
The Mission has been organized by The Israel Export & International
Cooperation Institute (http://www.export.gov.il/Eng/) and the Israel
Manufacturers Association (http://www.industry.org.il/Eng/) with the help of
the Israel Economic Mission (http://www.israeleconomicmission.com/) in New
York. It is important to note that leading chains in the United States,
including cosmetics and make-up giant Sephora, are already selling Dead Sea
products with great success.
Over 60 Dead Sea cosmetics manufacturers market their products across the
globe. These cosmetics are rich in minerals produced from the waters drawn
from the Dead Sea and the mud in the surrounding area. According to Mira
Geshel, Executive cosmetics division in the Israel Export & International
Cooperation Institute, cosmetics containing Dead Sea minerals account for
more than 70% of cosmetics and toiletries exported from Israel, accounting
for more than 60 million dollars' worth of income. Dead Sea exports to the
United States amount to nearly 40 million dollars.
Dead Sea products are exported all over the world, including Western and
Eastern Europe, Asia, Latin America, Canada, Australia, South Africa and, of
course, the United States.
Figures show that the majority of cosmetics containing Dead Sea minerals
are targeted for export. In many European and Asian countries, the term "Dead
Sea" has acquired an almost magical quality. Women everywhere ascribe healing
properties to these products that are as good as medication.
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