A delegation from the Jordanian Business Council which was setup to support Jordanian businesses in the UAE, recently made an informal visit to the Dubai office of FINE, the market leaders in the Middle East Hygienic paper industry. During their visit, Peter Janho, Chief Area Officer, FINE and the member of the Jordanian Business Council, emphasised on FINE’s commitment towards excellence in quality and service which was described as the foundation for the company’s success when maintaining customer loyalty.
Speaking during the council’s visit, Peter Janho, Chief Area Officer, FINE said, “Since 1952, FINE has been synonymous with quality and the tradition has continued to endure till date. Our motto, ‘Commitment to Excellence in Quality and Service’ has guided us in attaining our goals and has attracted customers for decades. We are committed to provide top quality hygienic paper products at a reasonable price and our search for continuous improvement in all spheres of activity has led to simultaneous certifications to the ISO 9001 & 14001 Standards in April 2000. This achievement is unique because FINE became the first company in the region in its line of business to attain a dual certification.”
FINE operates from the Jebel Ali Free Zone in Dubai, a major manufacturing centre for both the Gulf and world markets. The company is outfitted with state-of-the-art manufacturing equipment. The company’s name is a regional brand that has successfully built a hygienic paper empire in the Middle East, winning several accolades and prestigious brand awards for its expertise in brand promotion and loyalty management.
“Our motto for quality service is reflected in all our products that are offered to our customers. Quality has been the key factor that has helped us achieve excellence not only in our product offerings but also in our thinking, our attitude, and our actions. We have set goals to ensure continuity of our core values and principles that will lead us to Total Quality Management,” concluded Janho.
FINE, a part of the Nuqul Group of companies, has an established presence in most of the Middle East countries namely, Jordan, Egypt, Lebanon, Saudi Arabia, Yemen and the UAE and the USA, being an early player in globalization. Major retail and away from home products offered by the company include facial tissues, which have undergone SteriPro a unique sterilization process that eliminates germs from tissues before they are packed. The process has enabled FINE to maintain the highest standards of quality and hygiene. FINE’s product range also include, baby diapers, pocket tissues, table napkin, toilet roll, kitchen rolls, adult briefs, wet wipes and baby wipes.
About FINE
FINE is the brand name of a wide variety of products produced by the Nuqul Group's FINE Hygienic Paper Companies, spread across the Middle East, with its headquarters in Jordan. A market leader in the hygienic paper industry in the Middle East, FINE today is synonymous with 'paper tissue'. The company is committed to maintaining the highest standards of quality in all aspects of production. This commitment to excellence is manifested in its factories, which are equipped with state-of-the-art machinery, highly qualified and experienced staff, and the determination to continually improve on and upgrade production facilities.
Other brands that the company markets include Finies, Lido & Super Baby Fine (baby diapers), Lady Fine and Cinderella (feminine sanitary napkins) and Smile & Lido (facial tissue & toilet rolls). Products under the Fine name include kitchen towels, jumbo rolls, adult briefs, and wet wipes.
About Nuqul Group
The Jordan-based Nuqul Group is one of the region’s leading industrial conglomerates. It brings together 27 regional and global companies, 5,000 employees, and exports its products to over 45 exports markets worldwide.
