Fastlink has announced a bundle of prizes to customers, reaching today over 1.4 million, as part of special packages marking the tenth anniversary since its establishment. The prizes, including a deluxe villa and luxurious cars, will be offered along with a set of new services and offers, aimed at boosting mobile penetration and enabling a broader sector of society to obtain the service.
Prizes on display include a Hummer H2, three Mercedes 4x4ML, three BMW 5 Series and three Mercedes E Class, all of which will be distributed to winners over a period of six months. A deluxe villa, located on the Airport Highway within the Andalusia Project, will be the grand prize in the campaign.
Fastlink customers, on monthly subscriptions or those using the pre-paid cards as well as corporate users are eligible to take part in the competitions by sending the word “WIN” in English or “Irbah” in Arabic as an SMS to (92000). For every JD10 worth of calls, a customer will be eligible to enter the draw and would be notified via SMS, of having qualified or won any of the prizes including the grand prize.
Fastlink chief marketing officer Bashar Arafeh said “Fastlink focuses on providing a wide range of services and products to customers, giving them the flexibility of choice in accordance with their needs. Such a strategy by the Company allows a wide sector of society to enjoy the service and serves to increase penetration.”
Due to advanced technologies and high quality service, Fastlink has managed to transform the mobile phone into a major communication tool and succeeded in reaching all groups of society, setting the standard for other operators on the local and regional levels.
“This year Fastlink is focused on providing the latest high tech services at premium quality and achieving high customer satisfaction, while continuing to review and rebalance rates in accordance of a strategy that looks to enter a new era of mobile services.” Arafeh added.
Since its establishment, the Company has given utmost attention to developing the communications and information sector in Jordan by contributing to a solid infrastructure, a knowledge based economy, and succeeding to advance the usage of the mobile phone from a simple communications tool to a device that avails the user a complete set of integrated solutions.
A leading operator in Jordan and user of advanced technologies, Fastlink was the first to introduce WAP, GPRS and MMS. The Company launched EDGE and recently introduced Live Video, which enables customers to watch TV broadcasting live in real time on their mobile phones.
To keep up its high quality service and to prepare for the launch of new advanced products, Fastlink has recently undertaken expansion work on its network, all as part of its strategy of realizing major transformations in the mobile communications in the Kingdom and keeping pace with international developments.
While working to advance its technologies and meet customers’ needs, Fastlink has also been keen to provide community service by sponsoring a variety of social and developmental project and supporting a wide range of initiatives and sustainable ventures in the health, educational, cultural, youth and sports sectors.
Fastlink, with the most expansive customer base and largest network of retailers, adopts an ambitious strategy aimed at spreading the mobile service among all sectors of society, irrespective of their economic situation, looking at the mobile phone as not merely a basic communication tool but as essential commodity that serves the advancement of the economy and ensures better income and improved quality of life for people. This strategy is foreseen to further increase mobile penetration among the population from the current 30% to a 60% high in the upcoming years, a rate to be considered as relatively high for Jordan in comparison with other countries with comparable per capita.
About Fastlink
Jordan Mobile Telephone Services Company Ltd. “Fastlink”, founded in 1995, was the first operator to introduce mobile phone services into Jordan. In just a few years, the company earned its reputation as the most progressive telecom operator in the region in terms of competitiveness and readiness to adopt new technologies and deploy cutting-edge services. Since its inception, Fastlink has tallied subscriber growth at an exponential rate, with the number of users currently exceeding 1,400 million subscribers. Through more than 1,700 cell sites, Fastlink covers the entire populated area of the Kingdom. In January 2003, Mobile Telecommunications Company K.S.C. (MTC) acquired Fastlink in what was considered the largest single acquisition in the Middle East area, and the largest private sector investment in Jordan.
MTC Group
Mobile Telecommunications Company (MTC) was founded in 1983 and today is one of the largest mobile operators in the Middle East and Africa, with more than 9.5 million customers in Kuwait, Bahrain, Jordan, Iraq, Lebanon and 13 countries in Africa. MTC is listed on the Kuwait Stock Exchange.
In September 2002, MTC entered into a Partner Network Agreement with Vodafone, the world’s leading mobile community, in Kuwait creating MTC Vodafone Kuwait. In 2003 MTC continued its expansion with the acquisition of 96.4% of Fastlink in Jordan.
MTC’s aspiration did not slow down and in 2003 MTC-Vodafone Bahrain was launched with the first 3G/EDGE nationwide network in the world. In 2004 the MTC Atheer service was launched in Southern Iraq, and today covers Baghdad as well.
2004 also witnessed the government of Lebanon handing over the management of one of two mobile networks (Mic2) to the MTC Group, which is known now as mtc touch.
Most recently in March of 2005 MTC acquired Celtel International, a Duch communications network company with major interests in 13 Sub-Saharan African countries, in one of the biggest telecom deals in the Middle East and Africa worth $ 3.36 billion.
MTC Group now operates in 18 countries. With this deal MTC Group has completed its first phase of its 3x3x3 strategy which entails becoming a global operator with more than 15 million customers by 2011. MTC will continue to expand internationally through acquisitions, partnerships and green-field opportunities.
