Discussions underway at seventh annual Brand Summit in Dubai

Published November 22nd, 2009 - 03:15 GMT

Panel discussions began today for one of the largest marketing communications conferences of the year, Brand Summit 2009.  Produced by IIR Middle East and in association with Dubai Media City, the annual event is advertised as the most powerful platform for the industry to reveal new insights, discuss collective challenges, and clarify standards across the global branding community.  Now in its seventh year, “Staying Alive” is the theme for Brand Summit 2009, which saw over 150 participants attend last year.  It is being held from November 8-12 at the Al Murooj Rotana Hotel in Dubai.  
There were a number of notable highlights from the first day, including speeches from individuals such as Mohammed Salama, Head of Marketing for Sony Ericsson Middle East and North Africa; Nermin Habib, Creative Strategist for O2 Branding; and Sean Costello, Director of Marketing and Business Development Middle East for PricewaterhouseCoopers.  Participants considered a wide range of topics on the first day, spotlighting the diversity of the Dubai marketplace and how multi-national companies need to create ‘Living Brands’ that are relevant to evolving—and increasingly fragmented—audiences. 
Ms. Nermin Habib, Creative Strategist for O2 Branding—the Headline Sponsor of Brand Summit 2009—said:
“It’s amazing that whether you work in pharmaceuticals or telecommunications, there are similar challenges across the board.  Sharing those experiences is extremely rewarding from a professional perspective, and I am looking forward to coming back for tomorrow’s agenda. ”
In addition to executive-led discussions, this year’s Brand Summit will also organize one-on-one meetings between conference participants, and will offer half-day intensive clinics conducted by renowned industry experts.  Still on the agenda are talks from individuals such as Mazan Nahawl, Managing Director at Media Watch, and Samer Costantini, PR Manager for Global Operations at Cisco Systems.

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