this diwali let the spirit of light illuminate your world, says damas!

Published September 30th, 2009 - 01:32 GMT

Presents two specially designed diamond jewellery sets and free 22k gold coins on minimum pur-chase of AED 1,500/ between October 1 – 17

Damas, the leading international jewellery retailer in the Middle East, adds extra sparkle to your Diwali celebrations this year with two specially designed diamond jewellery sets! The first is a splendorous 22k yellow gold and rose cut necklace and drop earrings set from its popular Legacy collection. And the other is a bewitching 18k yellow gold and diamond jewellery three-piece set comprising pendant chain, earrings and ring, inspired by the beauty of intricate Rangoli designs.

The glittering Damas Diwali 18k yellow gold set has diamond setting employing a special technique using rhodium. What is more, though the full set is priced at AED 3,990 shoppers can buy individual pieces too if they wish to! The pendant chain contains 0.10cts of round brilliant diamonds - being sold at a fixed price of AED 1,090. The earrings contain 0.17cts of round brilliant diamonds and are being sold at a fixed price of AED 1,750 and the ring contains 0.09cts of round brilliant diamonds. It will be sold at a fixed price of AED 1,150. These prices are valid only during the Diwali promotion period.

Along with this comes yet another attractive offer - for every minimum purchase of AED 1,500 on gold and diamond jewellery, Damas customers also get free 22k gold coins! This grand Damas Diwali promotion runs between Octo-ber 1 – 17 and is valid only at select Damas shops across the UAE. Cardholders of Emirates/NBD can also enjoy 0% interest for three months on gold jewellery and six months on diamond jewellery purchases through the entire month of October 2009.

Damas special Legacy 22k yellow gold set for Diwali showcases rose cut diamonds with an antique finesse in pressure setting and comes in a two-piece set of necklace and drop earrings. The necklace contains 16.6cts of diamonds and is priced at AED 15,950 while the earrings contain 3.86cts of diamonds and is priced at AED 3,950. The total price of the two-piece set is AED 19,900.

Tawhid Abdullah, Managing Director Damas Jewellery commented, “On the auspicious occasion of Diwali, I extend hearty greetings to all our Indian shoppers who form one of our largest and most enthusiastic sections of shoppers. As they have a deep appreciation of ethnically rich designs, we are indeed very happy to present them two specially designed gold and diamond jewellery sets, one from the Legacy collection and the other drawing inspiration from floral Rangoli designs which form a key feature of Diwali celebrations. This mega 17-day promotion has several other very attractive aspects too which are designed to turn this Diwali into a truly memorable one for all our shop-pers.”

One of the oldest and also most favourite festivals of India, Diwali, is celebrated by Hindus, Sikhs, Buddhists and Jains across the world, and is popularly known as ‘The festival of lights’ as it is observed by lighting tiny oil lamps all around the house at twilight. Diwali celebrations last for five days with the first day known as Dhanteras. An impor-tant and time honoured practice on this day, calculated according to the position of the stars, is the buying of gold and gold jewellery, as doing so is believed to attract greater prosperity into one’s life. This year Dhanteras falls on the October 15 and Diwali will be celebrated on October 17. 

As one of the oldest and most well known names in jewellery, Damas is known to enthusiastically participate in the festivities and events of the region’s populace by bringing out specially designed sets on key occasions. Rangoli is a traditional and colourful art form of India where beautiful patterns are laid out near the entrance of a house to attract good fortune as well as welcome guests. Made with coloured powders or with flower petals, the term Rangoli is derived from the words rang meaning colour and aavalli meaning row.

This Diwali visit your nearest 22k Damas Jewellery shop and avail exciting offers to turn it into a truly special and memorable occasion for near and loved ones.
About Damas:
The journey of Damas began in 1907. It has grown from a UAE based company into a global fashion and jewellery network spanning the Middle East, South Asia, Europe and North Africa. The Damas Group has over 500 stores in 18 countries around the world as of 30th April 2009. Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others. The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Damas Cut, Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthourah; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections. Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design. Damas International Limited is listed on Dubai Nasdaq (former Dubai International Financial Exchange) and its shares are traded under the ticker ‘DAMAS’.

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