will see six lucky winners of a Chery QQ car as part of a three-month promotion at the Dragon Mart in International City on Emirates Road. The draw will take place at 7.30pm.
Six of Knowledge Automobiles and Trucks (KAT)'s compact model, the QQ, have been displayed throughout the mall, and two sales and information kiosks have served as a registration point for visitors to test drive the car.
“The Chery – Dragon Mart partnership has been a huge success,” said Ali Huang, general manager, Knowledge Automobiles and Trucks.
“This has been a great platform to showcase Chery as a brand, and it has generated much wider awareness about the car, which is what we hoped for.
"One interested visitor was so impressed with his test drive of the car that he actually bought it at the kiosk and drove it out of the mall!
“Priced at only Dhs 28,000 and packed with features, the car gives consumers real value for money. Displaying the QQ at Dragon Mart enabled us to communicate directly to our target audience and was a total success,” he continues.
The Chery QQ combines sophisticated European design with fashionable sweeping lines, offering advanced functions and performance at an affordable price.
About Knowledge Automobiles and trucks (KAT)
Knowledge Automobiles and Trucks LLC is a subsidiary of KM Holding, one of the largest conglomerates in the Gulf with core business in the areas of automobile sales and services; management consulting services; real estate development, property management and construction; hotel leisure and entertainment, retail and licensing businesses and healthcare.
With business partnerships with Japanese, British, French, German, Dutch, Indian and Chinese companies, KMG has been offering world-class products and services that have changed great many lives in the region.
KAT Specialising in making global connections to source & deliver prime commodities. By taking into consideration the experience of the group with various other world-class vehicles brands such as Suzuki, Renault and Tata, as well as its original and after market parts, KAT has positioned Chery brand as a Value for Money product, to educate potential customers of enjoying luxury Chinese cars at affordable prices. In addition to Chery a new brand called dadi Automobiles and Trucks has also been introduced which is specialized in the commercial vehicles i.e. SUV, Pick ups, Mini Van and bus, Trucks (Light, Medium and Heavy Duty).
About Chery Automobiles
Chery Automobile Co. Ltd. was founded in 1997 in P.R. China. CHERY has achieved many breakthroughs and became the fastest growing independent automaker. CHERY is committed to develop world-class automobiles via cooperation with top engineering firms such as Lotus Engineering UK, Mitsubishi Automotive Engineering Japan, and leading auto designing firms such as Bertone and Pininfarina of Italy.
As a global player, CHERY has so far launched its products in 31 countries. Giving customers entire satisfaction is CHERY's invariable aim; providing its users with zero-defect products coupled with excellent service remains the answering objective of every member of CHERY's staff.
Strictly adhering to the humanistic idea of science and technology in the spirit of constantly striving for perfection enables every user to appreciate all the time the world-class quality of the CHERY automobiles as well as enjoy the feel of safety, comfort and power when driving.
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