du Selects Openwave’s Context Aware Mediation Platform

Published August 16th, 2010 - 10:55 GMT

Openwave Systems Inc. (Nasdaq:OPWV), a global software innovator delivering context-aware mediation and messaging solutions, today announced that du, the integrated telecom service provider in the United Arab Emirates, has selected several products from the Openwave Context Aware Mediation suite. The products include Openwave® Media Optimizer, Openwave® Web Optimizer, Openwave® Integra, Openwave® Web Adapter, and Openwave® Media Adapter, and are expected to help du better manage and monetize their mobile network traffic through the optimization of web and video content delivery to a wide range of mobile devices.

"We wanted the most efficient way to manage our growing network traffic so that we could improve our users' experiences, while at the same time create new services," said Hatem Bamatraf, Senior Vice President - Network Development, du. "We believe the quality of Openwave's Context-Aware Mediation solutions will provide us with the advanced technology needed to deal with all types of traffic, especially online video through Openwave Media Optimizer. These targeted solutions are expected to also help us provide customers with the products and services they really want when they want them, and all at affordable prices."

Openwave's Context Aware Mediation solutions operate through an open, IP framework and are expected to serve as a single control point for du's total traffic management. These Openwave solutions will enable policy control, content adaptation and web and media optimization, allowing du to offer a variety of advanced services, while simultaneously improving the overall user experience.

"Data growth in emerging markets is on the increase and operators need an intelligent way to manage this new influx of web and video traffic," said John Giere, senior vice president of products and marketing, Openwave. "Openwave's Context-Aware Mediation suite combines a powerful, next generation service mediation and policy management engine that's designed to allow operators to effectively grow customer revenue while lowering operating costs. Openwave is pleased to begin a budding relationship with du – an established UAE-based company with a global reputation - and we look forward to providing them with outstanding products and support." 


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