Dubai Convention Bureau participates in SITE International Conference in Cape Town

Dubai Convention Bureau (DCB), a division of the Department of Tourism and Commerce Marketing (DTCM), recently participated in the 35th conference of the Society of Incentive Travel Executives (SITE) in Cape Town, South Africa. The Bureau was represented by Abdul Rahim N. Baker, Executive Marketing, and Walid A. Marhoon, Senior Sales Executive.
A number of seminars and workshops were held on the sidelines of the conference. One of the keynote speakers this year was F. W. de Klerk, the former President of South Africa, who explained how change is important in order to thrive. Among the main topics discussed during the seminars were "Using Media to Improve Your Brand," "Creating, Developing and Managing the Professional Status," and "Best Practices for Sustainable Tourism." The next annual SITE conference will be held in Las Vegas, USA, from 13th – 15th October 2011. The Dubai Convention Bureau is a member of SITE, an association with a membership of 2,100 professionals and specialists in the meetings and conferences sector from 87 countries.