Dubai International Motor Show

Published December 15th, 2009 - 10:28 GMT
BMW Group Middle East together with local Importer, AGMC, will showcase 17 models at this
year's Dubai International Motor Show. Six of these new models will make their Middle East
debuts:
• BMW ActiveHybrid 7 and ActiveHybrid X6
• BMW Gran Turismo
• BMW X1
• MINI 50 Mayfair
• MINI 50 Camden
For the BMW Group, sustainability is a top priority and will be a strong focus at this year’s motor
show. Apart from the two ActiveHybrid models on display, experts from Germany will be present
to enlighten you about this new technology that's the second phase of BMW Group's Efficient
Dynamics strategy to reduce fuel consumption and emissions..
MINI will also be unveiling two limited edition models to celebrate its 50th anniversary and a host of
fun activity that reflects MINI's exciting brand personality.
Press Conference Timings and locations:
15th December
MINI: In front of hall 6 at 09:00
BMW: Stand 102, hall 1, at 13:35
Interviews:
15th, 16th & 17th December
• Phil Horton, Managing Director, BMW Group Middle East
• Andreas Lampka, Spokesperson for BMW ActiveHybrid X6, BMW Group AG
• James Crichton, Director Sales & Marketing, BMW Group Middle East
• Sarah Klippert, MINI Manger, BMW Group Middle East.
To request an interview or for more information please contact the d’pr team:
Laura Fanning | +971 3444901 |+971 50 568 3552 | laura@d-pr.ae
Linsey Worgan | +971 3444901 | +971 50 256 4001 | linsey@d-pr.ae
Jamal Al Mawed | +971 3444901 | +971 50 735 5956 | jamal@d-pr.ae

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