Dubai Internet City (DIC), a member of TECOM Investments, today announced technology major Hewlett Packard (HP) will mark 10 years of business partnership with the region's leading ICT free zone with the launch of new printing solutions and recycling initiatives during the GITEX TECHNOLOGY WEEK 2010.
Dubai Internet City will also host market leaders Microsoft and Yahoo! Maktoob at the main Concourse area of the Dubai International Convention and Exhibition Centre. To be held from 17 – 21 October, GITEX TECHNOLOGY WEEK 2010 is one of the most dynamic ICT exhibitions that offers a platform for international businesses across the Middle East, African, Indian and South Asian markets.
HP will launch Planet Partners programme in association with DIC, an initiative that provides a free and easy recycling service for original HP toner cartridges, which are used to produce new cartridges and other products. The event will also include presentations and workshops on anti-counterfeit measures, ways to identify fakes and the technological benefits of original products.
Malek Al Malek, Managing Director, Dubai Internet City and Dubai Outsource Zone, said: "DIC has consistently supported and facilitated the technology industry in fostering the latest innovations in a socially friendly environment. At our anniversary and marking HP's 10th year of presence at DIC, we will once again fulfil our commitment to the environment in partnership with a technology leader such as HP.
"DIC remains committed to supporting the intellectual property of businesses in the region and to combat the rise of counterfeit goods for the benefit of the environment and industry at large."
Amin Mortazavi, General Manager of Imaging and Printing Group for HP Middle East, said: "Our market leadership is a direct result of the conducive business environment provided by Dubai Internet City. The ease of setting up, and the efficient, world-class infrastructure and support systems allow us to focus on our business while taking full advantage of being based in an IT cluster.
"HP continues to share an excellent partnership with DIC and GITEX TECHNOLOGY WEEK 2010 offers an opportunity for us to celebrate our success together. By partnering with DIC, we hope to ensure that the awareness on recycling and avoidance of counterfeit products is further enhanced."
The DIC pavilion at GITEX TECHNOLOGY WEEK 2010 will also witness the launch of HP's range of new products in inkjet and laser printing. In addition, it will showcase technologies such as the ePrint platform, instant-on technology and smart install. The new platform enables users to print from any email device on a new ePrint-enabled printer from anywhere in the world using the new HP ePrint technology.
With HP's large focus on cloud and mobility printing, it will additionally display a range of new exciting options for customers.
Mortazavi added: "We aim to create a meaningful impact on people, businesses, governments and society on environmental protection. HP already has achieved success with DIC's support for the anti-counterfeit campaign this year and we look forward to announcing our second partnership with DIC at GITEX TECHNOLOGY WEEK 2010 for the HP Planet Partners Programme."
Demonstrating its resilience even during the current tough economic conditions, DIC has welcomed 105 new companies to date in 2010. The cluster continues to launch initiatives that look to explore fresh growth avenues, identify existing business opportunities that can be further augmented and support industry events that nurture budding entrepreneurs in the region.
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