Dubai Ladies Club launched "Al Murjan" Coral Reef Project in association with Shangri-La Hotel Dubai and Traders Hotel Dubai at a press conference held today in Shangri-la Hotel, embarking on an ambitious environmental project - the rehabilitation of an artificial reef in Dubai in a designated area of Dubai Ladies Club's beach. The project will be executed by the Emirates Marine Environmental Group.
Inspired by the vision of Her Highness Sheikha Manal bint Mohammed bin Rashid Al Maktoum, President of Dubai Women Establishment, wife of His Highness Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister for Presidential Affairs, UAE, who is also the Honorary President of the Emirates Marine Environmental Group, Al Murjan - which means "coral" in Arabic - was borne out of her devotion towards the marine life sanctuary in Dubai.
Al Murjan will be the first community-based coral reef development project within the UAE. The project will seek to build capacity at the community level through necessary trainings to community groups in coral reef education and awareness; management planning; and long-term financing and sustainability. Through Ladies Dive at Dubai Ladies Cub – which is the first and only Diving Centre dedicated for women from the local community will have the opportunity to get involved through a variety of volunteer programs and special diving camps organized by Dubai Ladies Club in collaboration with Emirates Marine Environmental Group.
Aside from providing food and shelter for numerous fish and marine species, coral reefs in the UAE play important ecological, economic, recreational and cultural roles by protecting coasts from erosion, supporting commercial fishing and an array of recreational activities.
Through the expertise of the Emirates Marine Environmental Group, the project will be done in three phases: acquiring as well as deployment of rocks onsite, transplanting of corals and follow up surveys.
On this occasion, Muna Bin Kalli, Executive Director of Dubai Ladies Club said, "Our participation in this pilot project is in line with the vision of Her Highness Sheikha Manal bint Mohammed bin Rashid Al Maktoum and her keenness to promote the concept of sustainable development of marine life in the United Arab Emirates. This initiative will not only protect the marine environment, but will also enhance opportunities for recreation and diving thus advancing the social and economic benefits to the local coast line business, increase fish stocks, and support the research of coral reefs. Similarly, Her Highness' vision was the inspiration behind Ladies Dive at Dubai Ladies Club run exclusively by ladies for ladies. As the world's first ladies-only diving centre, it will also allow ladies in the UAE the opportunity and privacy to explore the UAE's waters."
"Shangri-La Hotel, Dubai and Traders, Hotel, Dubai are both proud of their continued dedication to the protection of the environment. We are delighted to participate in this group initiative," said the Shangri-La Hotels and Resorts Vice President and Shangri-La Hotel, Dubai GM, Bernhard Haechler.
Shangri-La Hotels and Resorts remain committed to operating in an economically, socially and environmentally responsible manner while balancing the interests of diverse stakeholders. In striving to be a leader in corporate citizenship and sustainable development, a corporate-level CSR Committee drives the company's initiatives in the strategic areas of stakeholder relations, environment, health and safety, supply chain and employees. Under the umbrella of sustainability, Shangri-La's social responsibility programme consists of the two elements of "embrace" and "sanctuary." Embrace focuses on Shangri-La's Caring People Project, which aims to promote the highest level of education and health support in underprivileged communities. In sanctuary, the programme concentrates on Shangri-La's Care for Nature Project, which promotes the conservation and restoration of biodiversity. For more information, please access the CSR section on www.shangri-la.com.
Mr. Ali Al Suwaidi, Chairman of Emirates Marine Environmental Group (EMEG) added, "EMEG is a non-profit organization, established in 1996, under the patronage of Her Highness Sheikha Manal bint Mohammed bin Rashid Al Maktoum and is dedicated to the preservation of marine biodiversity in the UAE. Our participation in this project, in association with Dubai Ladies Club, goes in line with our vision for the marine environment of the UAE – to protect endangered marine life, conserve fragile ecosystems for future generations and actively participate in conservations efforts. Dubai Ladies Club's coast offers the ideal conditions for this project. The project will see the Club's beach expand by five meters for the establishment of this pilot project."
The "Murjan" project is also supported by Barakat Trading and Regaltech.
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