Dubai Media City’s Support to Community Events Facilitates Growth of Leisure and Entertainment Segment

Published March 8th, 2010 - 11:07 GMT

Dubai Media City (DMC), the region’s leading media hub and a member of TECOM Investments, today announced it currently hosts over 170 event management companies, underlining its status as a key destination for organising a diverse portfolio of events.

With a thriving leisure and entertainment segment, DMC additionally hosts companies with a focus on live entertainment, sports management and promotion, conference and exhibitions, and performing arts management.

The announcement came on the sidelines of the eighth edition of the Skywards Dubai International Jazz Festival 2010. Dubai Media City has been the official home of the festival since its inception in 2003.

Originally organised by Chillout Production as a relatively small festival, Skywards Dubai International Jazz Festival has grown into one of the most glamorous and eagerly-awaited events of the year.  It owes much of its success to the overall offerings of DMC and the state-of-the-art infrastructure in Dubai.

Some of the globally renowned events and entertainment management companies such as AEG Live Middle East, Live Nation Middle East and Wizcraft International Entertainment Ltd. are based in Dubai Media City.

Mohammad Abdullah, Executive Director, Dubai Media City, said: “Our focus on this fast growing sector is in line with Dubai Government’s strategy to drive Dubai as the region’s ‘entertainment hub’.

“Our environment creates a very vibrant place for the industry to collaborate and support each other. We also support and nurture small event management companies that are hosted in DMC business centres that have the potential to eventually grow and become industry leaders.”

DMC is also home to MICE (Meetings, Incentives, Conventions and Exhibitions)industry leaders such as Terrapinn Middle East, Reed Exhibitions, and PICO International that host key exhibitions and conferences in Dubai.

A number of important sports events are hosted by companies based in DMC including the annual Dubai Marathon, as well as tennis and soccer championships.

One upcoming event to look forward to is the Taste of Dubai, that will be held from 17-20 March. One of the must-attend events in the UAE, last year’s edition drew the participation of world-famous chefs from the city’s most-acclaimed restaurants who created a spectacular array of culinary delights for a memorable four days.

Meanwhile, the much-anticipated Dubai Mega Mela, to be held from 1 - 3 April at the DMC Amphitheatre, will offer a mix of the finest Asian cuisine, stunning designer fashion and catwalk shows, a showcase of authentic crafts and traditions of the Indian Subcontinent and musical entertainment.
Since its inception in 2001, Dubai Media City has successfully raised its profile as a place where every kind of media business can operate globally and with collective synergy, including media and marketing, printing and publishing companies as well as music, film, new media, broadcasting and information agencies.

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