Dubai Events and Promotions Establishment (DEPE), organisers of the Dubai Shopping Festival (DSF), and Procter & Gamble Beauty are collaborating to make Dubai Fashion 2010 a fashionably fabulous evening.
P&G Beauty’s Max Factor & Braun Satin Hair with IONTEC have been designated to be the official make up and hair sponsors of Dubai Fashion 2010. And as part of the company’s support for the event, Max Factor make-up artists and Braun hair stylists will be creating the right looks that will match the style and flair of the collections that will be presented by some of the world’s leading designers at the fashion show.
Promising an evening of style and sophistication, Dubai Fashion 2010 presents the latest haute couture collections from the staple of internationally renowned fashion brands carried by revered luxury retailers Etoile La Boutique and Saks Fifth Avenue. The glittering finale will put on the spotlight on exquisite and jewellery pieces from Korloff Paris.
The make-up and hairstyle designs have been carefully adapted to suit the character and essence of each collection, and complement the most intricate details of each design, such as mood, texture and fabric, among others.
“Dubai Fashion 2010 is the fashion event of the year, and a show like this deserves an equally strong partner who can help us create the looks suited to the stunning collections that will be presented during the evening. The style needs to be consistent and impeccable, and for this we have relied on the expertise of P&G Beauty’s stylists,” said Suhaila Gobash, Projects Director, Dubai Events and Promotions Establishment (DEPE).
P&G Beauty is an ardent supporter internationally renowned fashion events including prestigious fashion shows in Milan and London. The association has created a solid reputation for P&G as a company that is in tune with the latest trends in beauty and style.
“Procter and Gamble Beauty are proud to be supporting Dubai Fashion 2010 as the official hair and make-up sponsor of Dubai’s premier fashion event of the year,” said Monica Mogab, P&G Beauty. “Dubai Fashion is the perfect platform to demonstrate to the fashion and beauty industry and to women throughout the region that, with Max Factor and Braun Satin Hair with IONTEC, it is easy once again to create, at home, the latest hair and make-up looks that come hot off this year’s catwalk.”
DSF’s highly anticipated fashion event is scheduled to take place on 27 February, 2010, at the Areana Ballroom of the Madinat Jumeirah.
