Dubai Shopping Malls Group’s ‘Shop & Win BMW Cars’ campaign sees a surge in interest from DSS shoppers

Published July 17th, 2010 - 05:54 GMT

Dubai Shopping Malls Group's 'Shop & Win BMW Cars' has captured the imagination of shoppers and has so far seen eight lucky customers win one BMW 3 Series sedan each. This week's winners- Indian housewife Carmelina Picardo and Greek national Mavrikakis Georgios - are the latest on whom lady luck has smiled.

The winners were announced at a fun packed event in Mercato Mall where children were treated to an entertaining 'Dubai Has Got Talent' show. The show focused on four artists who performed on stage and all the excited children who gathered around received a chance to vote for their favourite performer. Following the act, the two fortunate winners were announced as the crowd of shoppers waited in anticipation.

Carmelina Picardo couldn't believe it when her husband informed her of the win. "I have lived in Dubai for thirty years and this is the first time that I have won in a raffle draw. This is so exciting and I can't wait to tell everyone. I won the winning coupon when doing regular household shopping!"

Greek national Mavrikakis Georgios who works with Dubai Drydocks was thrilled to be a winner. "I am beyond belief; this is such a great surprise. Dubai with its fabulous winning opportunities is such a fantastic city to shop. I would love to keep the BMW; it is such an exciting car."

Six more sedans will be given away during the next three weeks of DSS.To participate in the raffle draws, customers need to spend up to spend AED 200 at any of the 21 malls taking part in DSS.

Rana Jaser, PR & Corporate Communications Manager of Mercato and Town Centre Jumeirah, said: "We were pleased to host the 4th draw of the DSMG campaign in Mercato. All shoppers were invited to join us for the draw."

Talking about the increased shopping levels in the mall, Rana said: "As the school year is over, we see many tourists visiting Mercato from the GCC countries and the region. Our Grand Prize Coupon redemption has increased by 15.3 % this month compared with last month's numbers. This positive effect is also reflected in the footfall as well. Many families visited Mercato this month to enjoy the events in the mall and stage shows.

"Additionally, and to emphasize the spirit of winning in our malls, Mercato and our sister mall Town Centre Jumeirah are running an additional Spend to Win Promotion. For every AED 200 spent, our customers stand the chance to win the Grand Prize of one of two Infiniti FX 35 cars", Jaser added.

Next week's raffle draw will be held at Oasis Centre shopping mall on Thursday at 6.00 pm

The member malls of DSMG participating in DSS 2010 include: Al Bustan Centre, Al Ghurair City, Al Manal Centre, Al Mulla Plaza, Arabian Center, Burjuman, Century Mall, Dubai Marina Mall, Dubai Marina Walk, Dubai Outlet Mall, Gold & Diamond Park, Hamarain Centre, Lamcy Plaza, Mazaya Centre, Mercato Mall, Oasis Center, Palm Strip, Reef Mall, Souk Al Bahar, The Dubai Mall and Town Centre. 


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