Dubai Biotechnology and Research Park (DuBiotech), the major life sciences hub in the Middle East and a member of TECOM Investments, today announced it will host the DuBiotech Leadership Forum 2010, bringing together leading life-science experts for the first time in the region to focus on employee engagement drivers. Titled 'Cross Cultural Leadership – From a Middle Eastern Perspective', the half-day forum will be held on 24 May concurrently with the third Pharmaceutical and Biotechnology Middle East (PABME) conference that will run from 23-25 May 2010 at the Dubai International Convention and Exhibition Center. DuBiotech is the strategic partner of PABME 2010, organized by the events company IIR Middle East.
Hosted by DuBiotech and organized by Vision Executive Search, the inaugural forum will engage CEOs, senior managers and HR leaders from relevant industries including bioscience, pharmaceuticals, medical and other life science related organisations. The forum is a new addition to PABME and brings an important aspect for discussion to the conference with an audience that will include senior industry professionals.
Regional heads of businesses who will give their perspectives on cross cultural leadership include Dr. Marco Baccanti, Executive Director, DuBiotech, Jan Felton, CEO, Modern Pharmaceutical Company, Craig McLaren, Regional Managing Director Middle East, Johnson & Johnson, Tamer Elewa, Director of HR, Merck Serono Middle East, as well as a research member of Aberdeen Business School and the Robert Gordon University in the UK.
Dr. Marco Baccanti, Executive Director, DuBiotech, said: "Leaders should learn to shape a corporate culture for positive advancement and align it with the direction the organization is taking. This exciting new leadership forum hosted by us is an opportunity for regional heads in the life science industry to engage with experts with a unique insight on how to harness the benefit of a cross cultural workforce."
Dr. Nairouz Bader, CEO, Vision Executive Search, said: "In such a diverse workforce that we see here in the Middle East, senior leaders in the 21st century are required to be adept at managing people of different cultures. They also need to be able to grasp the essence of each culture quickly as it plays an important role in shaping customer or employee behaviour."
Recent research studies indicate many companies are now measuring their staff engagement levels as it is strongly believed to enhance performance and helps them achieve the organisational 'edge' over competitors in the market.
The question of globalizing engagement drivers was raised by a new doctorate research in this field led by Tamer Elewa, who will be sharing his findings at the forum. The research, conducted across 13 countries in the Middle and Near East, identifies the cultural barriers in the globalisation of understanding and dealing with different employee engagement drivers.
DuBiotech organizes and supports professional events as part of the service package offered to the 70 companies licensed and operating in the free zone, the other services being regulatory support, business development, networking, business connection, and technology transfer.
