E-Vision says “Swagatam” to its audiences with addition of new programs from Symphony TV on e-Masala
• e-Masala now 12hours day seven days a week.
• e-Masala channel has become a more comprehensive gateway for all Indian language entertainment
E-Vision, the cable TV arm of Etisalat today announced an agreement with Symphony TV whereby Symphony would provide four hours of the best in Malayalam content to the e-Masala channel. The signing ceremony was attended by Mr. Humaid Rashid Sahoo, CEO E-Vision, Dr. Alexander IAS, Chairman Symphony TV, Mr. Krishna Kumar, MD & CEO Symphony TV and Ms. Latifa Fekri, Director Product Marketing, E-Vision.
From 15th of November E-Vision increased the broadcast time for e-Masala from 8 hours a day to 12 hours a day and has ambitious plans to expand the content base and programming hours of e-Masala channel to 24 hours from January 2009 with the aim of making it the most comprehensive gateway for all Indian language entertainment on the E-Vision network.
Symphony TV is Kerala’s first Multi Channel and Multi programme production house and the production house will provide several popular shows such as Melody, an award winning music show, chat shows and series to the eMasala channel. The e-Masala Channel from E-Vision currently provides 12 hours of the best movies across Tamil, Malayalam, Telegu and Hindi to the expatriate community in the UAE.
Speaking on the occasion, Mr. Sahoo said, “We are extremely pleased to partner with Symphony and provide a more comprehensive and better entertainment experience to our valued customers.”
He added, “The content from Symphony is a great fit for the e-Masala channel and is in line with our objective of expanding the programming hours of the e-Masala channel in addition to increasing the diversity of content.. Our single minded objective is to truly create an outstanding entertainment experience for our customers.”
Dr. IAS also added: “Symphony TV will offer a bouquet of program which will truly reflect the taste and pulse of the Gulf Malayalees”. The Managing Director of Symphony TV Mr. Kumar explained that they focus on a balanced mix of Malayalam programs in which over fifty percent will be Gulf based and Gulf related Malayalam programs created in UAE itself.
A message from Mr. T.K.A Nair, Principal Secretary to the Prime Minister of India, was also given during the ceremony stating: “The tie-up between Symphony and E-Vision, I am sure will be immensely pleasing to the viewers of TV channels, enhance people to people contacts, cultural exchange and mutually beneficial business cooperation”.
E-Vision is the leading regional source to offer over 250 TV channels, in 21 different languages, ranging from sports to movies, from documentaries to music and kid's channels. E-Vision's product line-up includes 15 premium packages from all the major TV providers like Showtime, Orbit, ART, Pehla, Firstnet, TFC, Pinoy Plus and many more, in addition to the E-Vision Basic package.
