Renowned shoemaker ECCO announces the extension of its endorsement agreement with international tour legend Colin Montgomerie.
Under terms of this multi-year agreement, Montgomerie will wear ECCO golf shoes exclusively during all on-course activities, appear at ECCO functions and participate in product development. The 46 year-old Scotsman will also wear the ECCO logo on the sleeve of his golf shirt.
“I’m thrilled to continue my association with one of the world’s most respected shoe companies,” says Montgomerie. “On-course comfort is a key component of playing your best and I’ve never been more comfortable than when I’m wearing ECCO golf shoes.”
Currently No. 18 on the Official World Golf Rankings, Montgomerie is one of the most successful players in the history of the European PGA Tour. He has registered more than 40 professional wins on five continents, most recently capturing the 2006 UBS Hong Kong Open. Also this year Montgomerie was selected to play in his eighth Ryder Cup, where his stellar performance helped the European team achieve their third straight victory.
“Colin remains one of the most elite golfers in the world and we are very proud to continue our relationship,” says Jesper Thuen, Sponsor and Event Manager, ECCO Golf. “Having a player of Colin’s stature continue to wear our shoes speaks volumes about the quality of ECCO.”
ECCO golf shoes are worn in competition by international Tour stars Fred Couples, Thomas Bjorn, Aaron Baddeley, Thongchai Jaidee, John Bickerton, Iben Tinning, Juli Inkster, Sophie Gustafson, Meena Lee, Candie Kung, Cecilia Ekelundh and Anna Rawson, among others. ECCO is the official footwear sponsor of the Ladies European Tour and the 2007 European Solheim Cup team.
Matching innovative designs with cutting-edge technology and out-of-the-box comfort, the Spring/Summer 2007 ECCO Golf Collection includes classic, casual and sport models in a variety of new styles alongside several returning favourites.
ECCO golf shoes provide the ideal platform for the perfect swing via a network of performance technologies that includes:
• Ultra-soft, high-grade leathers with hydrophobic treatments to provide superb water-resistance
• A direct-injection process unique to ECCO in the golf industry that ensures durability, comfort and shock-absorption
• Internal stabiliser that reduces torque and provides a stable swing platform
• Double-layer insole that provides extra cushion and absorbs heel force to reduce stress on the knees, hip and back
• Internal Air-Circulation System that ensures a fresh, dry and cool foot environment
• Dynamic Energy Return System that provides a trampoline effect during foot-strike and follow-through to reduce fatigue during the course of a round
• Advanced grip systems including Eclipse cleat with Fast Twist insert system, Stinger cleat with Q-Lok insert system and molded traction bars
ECCO Background
ECCO is one of the world’s leading footwear brands. The company was established in 1963, and today, more than 40 years later, ECCO annually sells almost 15 million pairs of shoes to over 70 countries worldwide.
There are more than 500 ECCO concept shops in operation across the globe, and with an average of two new shop openings per week, ECCO is probably the fastest growing shoe franchise worldwide.
ECCO employs more than 10,000 staff globally, all of whom are dedicated to keeping our feet happy and healthy ECCO is a pioneer in fusing innovative technology, European design, fashion trends and traditional craftsmanship with a profound understanding of the human foot and how it works.
J Square Trading Ltd
ECCO’s Middle East representative is J Square Trading Ltd. responsible for the expansion of the ECCO brand in the territory. Under leadership of the company’s sole owner Jens Hattab, a highly professional and experienced team jointly handles ECCO’s market penetration through brand building, distribution of products, implementation of ECCO concept shops and industry leading franchise support strategies and services. In the UAE, ECCO’s exclusive franchise partner is the Landmark Group.
