The GCC region has experienced a steady growth in the beverage industry in recent years and Dubai Export Development Corporation (EDC) an agency of the Dubai Department of Economic Development, is seeking to ensure that the UAE becomes the regional export hub for this sector.
EDC and the Department of Economic Development have successfully supported the second edition of the Dubai Drink Technology Expo 2009 from 6th to 8th December 2009. EDC has also promoted UAE companies in their pavilion, where they have been able to showcase their products and services to more than 10,000 trade show visitors.
Barakat Quality Plus, a market leader in fresh food products, and Kimoha Entrepreneurs Ltd., an ISO 9001:2000 company and a pioneer in manufacturing and marketing labels, were able to present their platform for global modernisation in drink technology including modern technologies in the region’s beverage industry.
“As a Dubai Government body responsible for promoting exports from the Emirate, EDC is committed in supporting the country’s beverage industry and is always seeking to create an environment for sustainable development to enhance the global competitiveness of UAE firms. DDTE served as a perfect platform for business to business meetings for EDC members to interact and enhance business trading deals in the beverage industry. During the event, we have encouraged international traders and investors to use the infrastructure and resources of Dubai when trading,” said Engineer Saed Al Awadi, Chief Executive Officer, EDC.
“Together with DED, we are developing economic policy and regulations, identifying strategic growth sectors and providing efficient services to local and international investors. EDC is focused on building exporter capabilities as well as enhancing their ability to penetrate and become successful in foreign markets,” he added.
Among the industry which excelled in Dubai’s manufacturing sector is the food and beverage market. Over the last four years, the exports in the processed foods sector have increased by 30 per cent from AED1.89 billion to AED2.44 billion. The indicators available for the beverage sector in the Gulf Arab Countries have also registered an annual increase in 2008 by 6.7% for the manufacture of bottled water and 7.2% for instant tea products, 8.3% for energy drinks and 6.2% for liquid milk, and 5.5% for juices, and 5.2% for carbonated drinks and 4.1% for dairy and 1.7% for tea
During the exhibition, RK Menon, General Manager of Kimoha Entrepreneurs said: “As an industry pioneer in the manufacturing and marketing label, dairy and beverage industries constitute a good portion of our business and we anticipate a continuous growth in those segments in the future. Participating under EDC pavilion during DDTE gave us a great opportunity in business matchmaking with various countries including customer leads and credit insurance through relevant agencies.”
Kimoha Entrepreneurs Ltd is a member of Al Ansari Group in Oman and has been operating out of Jebel Ali Free Zone. The company has been exporting products such as ATM and engineering rolls, barcode and laser labels, printed branding labels among others to GCC countries, Yemen and Africa.
“EDC has given us a platform to get the recognition of being the only company in the UAE dealing with fresh food products. We participated in DDTE to express our support and gratitude to EDC in their sincere efforts of promoting local UAE companies to expand in the global market,” said S Jeyaram, Chief Executive Officer, Barakat Quality Plus.
Known as the Extended Kitchen to the hospitality and retail industries, Barakat Quality Plus is a leader in fresh squeezed fruit juices, fresh cut vegetables and fruits and ready-to-eat salads. The company is exporting products to Oman and Qatar and is exploring export opportunities in the UK.
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