eGOVERNMENT AUTHORITY OF BAHRAIN JOINS HANDS WITH GULF MARCOM AND HILL & KNOWLTON
Move to spread awareness and encourage use of 200 online Government services
The eGovernment Authority of Bahrain (eGA) has signed a marketing agreement with Gulf Marcom, the leading regional advertising and marketing group. The agreement was signed in Bahrain by Mohammed Al Qaed, CEO of the eGA, and Khamis Al Muqla, Chairman of Gulf Marcom and Chairman, Hill & Knowlton Middle East.
Commenting on the agreement, Mohammed Al Qaed welcomed the 35 years experience the organization brings to eGA’s marketing efforts. “Gulf Marcom is the right partner to help us spread awareness and encourage use of the multi-channel approach to delivering 200 Government services, in line with the Bahrain Vision 2030 initiatives”, he said. “Online Government services are already contributing to a better life for all citizens, and advertising and public relations campaigns are important tools for us in our efforts to encourage use of the convenient 24x7 services in Bahrain and abroad”, he continued
According to Khamis Al Muqla, “The scope of the agreement covers the full range of integrated marketing strategies and brings together Gulf Marcom and worldwide public relations and public affairs consultancy, Hill & Knowlton. This partnership represents an unbeatable force to achieve the marketing objectives of the eGA in their role as partners with all Government entities in eService delivery,” he said
