Visitors to the malls of Emaar Malls Group in Dubai won glittering prizes in gold at Dubai Summer Surprises (DSS), the shopping and entertainment extravaganza held in the city.
All the outlets of Emaar Malls Group – The Dubai Mall, Dubai Marina Mall, Souk Al Bahar and Gold & Diamond Park – also recorded a boost in visitor footfall and stronger sales at the participating outlets.
The Grand Prize winners in the 'All that Glitters is Gold' promotion, held from June 17 to August 7, took home a gold watch, return Business Class tickets to a European destination and a luxury gold and jewellery set. The campaign was held in partnership with Emirates Airlines and Rivoli Group.
Gold bars were distributed weekly through SMS and online competitions in addition to Emirates business class air-tickets to Amsterdam, Prague or Madrid, and Longines watches.
Mr Nasser Rafi, Chief Executive Officer, Emaar Malls Group, said: "This year's Dubai Summer Surprises further contributed to driving visitor footfall to our malls and strengthening sales at the participating outlets. The shopping and entertainment event is a perfect fit for driving the retail sector during the summer months. The fun factor appeals to the family while the attractive bargains and raffles are a huge draw for customers."
Visitors who spent AED 200 at any of the four malls received a coupon from the customer service desk. Customers simply had to SMS the coupon number to enter the draw for weekly and grand prizes. They could also take part in the Dubai Shopping Malls Group (DSMG) 'Shop & Win' promotion to win attractive prizes.
To celebrate DSS, The Dubai Mall organised a range of entertainment events too, including the Sheila & Abaya Fashion Show, Mini Bladi Exhibition, Kids Wonder Talent Show, Tap & Hip Hop Dancers, Circus Fera Show, Butterflies Show, and Yellow Speed Team.
The Dubai Mall, the must-visit retail and leisure destination in the city, features over 1,000 retail stores and 160 F&B outlets. With Galeries Lafayette and Bloomingdale's as the anchor stores, the mall has a dedicated Fashion Avenue hosting 70 of the world's leading names in haute couture. The dedicated Gold Souk has 220 stores offering the latest in gold and diamond jewellery.
Leisure attractions at the mall include Dubai Aquarium & Underwater Zoo with over 30,000 aquatic animals; the Olympic-sized Dubai Ice Rink; SEGA Republic, the largest of its kind indoor theme park in the Middle East; KidZania®, a unique children's edutainment destination; and the 22-screen Reel Cinemas.
Souk Al Bahar is an Arabesque shopping and entertainment development located near The Dubai Mall with 100 stores including more than 22 food and beverage outlets framing the souk's waterfront promenade. Waterfront dining at Souk Al Bahar offers some of the finest views of Burj Khalifa, the world's tallest building; and The Dubai Fountain, the world's tallest performing fountain.
Dubai Marina Mall, a lifestyle shopping destination for residents and visitors of the Dubai Marina community, has 160 stores. The mall provides an exciting mix of tenants including a supermarket, fashion wear, accessories, jewellers, boutiques, toy shops and children's entertainment. The premier Reel Cinemas with six screens opened recently at the mall.
The Gold & Diamond Park, on Sheikh Zayed Road, has 90 retail outlets dedicated to the gold and jewellery trade. A sought-after shopping destination, it also has several cafés and a restaurant to cater for shoppers and neighbouring businesses. Jewellery enthusiasts have the option of commissioning their own designs and have them handcrafted within a short time frame at the onsite manufacturing site.
