Emarat Trademark "Café Arabicca"

Published September 1st, 2010 - 07:31 GMT

Emirates General Petroleum Corporation "Emarat", represented by its trademark "Café Arabicca" operating under the umbrella of Bakeria in various service stations, is sponsoring the UAE Championship for Barista Competition that shall take place from the 12th to the 14th of October at Al Bustan Rotana Hotel in Dubai.

Dr. Rahma Bin Mohammad Al Shamsi, the Retail Sales Manager of Emarat, stated that Café Arabicca shall participate in the said Championship. Early preparations have taken place through organizing competitions between the workers of Café Arabicca in all service stations that provide such service. The best three employees have been selected from the 35 participants to represent the trademark in the Championship.

Dr. Al Shamsi also added that the objectives of organizing such competitions are to improve the employees' skills in preparing coffee and to motivate such employees for development and creativity. He further stated that such Championship is a great opportunity to promote our trademark locally and internationally through sponsorship and participation, especially since the finals for the winners of the participating countries shall be held in Britain, where Barista International Championship finals are organized.

Barista championship is a National Competition that is organized by World Barista Championship (WBC) every year and will then be concluded with the announcement of the world's best coffee maker.

Dr. Al Shamsi had also previously rewarded the four employees who have won the competitions organized for the employees of Café Arabicca in the service stations. 


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