Embrace the colour revolution this summer with Wella Professionals
Wella Professionals, international leaders in hair care, colour and style, have announced their summer trend for 2009, “Virtual Life”. With graphic palettes of colours making a splash everywhere, from fashion and cosmetics to digital accessories, Wella Professionals has created an equally vivid range of hair designs for the summer season.
Taking inspiration from a generation that seeks to express itself through the internet, “Virtual Life” allows for an expression of spontaneous creativity in a colourful way. The looks are defined by hidden nuances – soft, natural bases turning into striking colours – and allow the wearer to create multiple identities with each different style.
“Virtual Life” embodies flexibility with creativity in hair designs. Natural base tints give way to strong, bright hues that show depending on how the style is worn. Colour choices reflect a virtual summer playground from candy-floss pinks, royal blues, sunflower yellows and intense cherry reds.
Fashion accessories for the “Virtual Life” trend vary from funky eyewear to bright, intense and asymmetrically shaped jewellery. The “Virtual Life” woman is inspired by retro designs combined with technological sophistication that can blur the lines between reality and virtual networks.
Following the creation of a worldwide community in the digital age, this colour revolution embraces expressions, both real and virtual, that are universally understood. With a focus on responsible design and ethically conscious fashion statements, “Virtual Life” brings together the spirit of spontaneous engagement between cultures. Fashion and lifestyle go hand in hand with the trend for this summer, creating a kaleidoscope of colours.
