Emirates Petroleum Products Company (EPPCO), a subsidiary of Emirates National Oil Company (ENOC), has joined the league of the 'Superbrands' in the UAE. The recognition complements ENOC being adjudged as one of the country's 'Superbrands' for the fifth consecutive year.
EPPCO has created a strong market imprint operating across a variety of sectors including petroleum retailing, aviation refuelling, lubricants, marketing and terminalling. It has a network of over 170 service stations across Dubai and the Northern Emirates. These service stations also feature convenience stores, car washes, Quick Lubes and fast food outlets. EPPCO also runs the ENOC network of 57 service stations, and the Tasjeel car registration joint venture.
EPPCO is further expanding its Retail Business across various sectors, having successfully launched its ZOOM brand of convenience stores across the Dubai Metro stations. EPPCO also rolled out the PRONTO cafes within its network and some key shopping malls in Dubai as well as launched the AutoPro automotive service centres.
Burhan Al Hashemi, Chief Operating Officer, Retail Business Stream, EPPCO, received the Superbrands recognition from Mike English, Director of Superbrands Middle East & North Africa at a ceremony held recently.
He said: "The Superbrands recognition for EPPCO is a true testament to the market reach and brand equity that we have built over the years. The brand, EPPCO, stands for speed, convenience, service and value. The Award will further drive our market outreach initiatives and help meet our goal of becoming the leading regional convenience retailer."
Certified to ISO 9001 quality standards, EPPCO's Quality Management system is based on 'business excellence' and is in keeping with the standards of the Dubai Quality Award model. EPPCO has implemented an 'Environmental Management System,' and three group companies - EPPCO Distribution, EPPCO Aviation and EPPCO Lubricants – are certified to ISO 14001.
EPPCO Aviation, a subsidiary of EPPCO, recently won the Chevron President's Award for providing the highest standards in airport refuelling. It was honoured for meeting the award's five criteria: zero recorded injuries, zero motor vehicle crashes, zero spills, zero product quality incidents, and completion of loss prevention system (LPS). EPPCO also complies with applicable environmental, health and safety regulations and best industry practices.
