Etisalat to celebrate Earth Hour in all seven UAE Emirates

Published March 24th, 2010 - 01:45 GMT

Etisalat today announced it will join other leading UAE companies in participating in Earth Hour on March 27, 2010. Etisalat’s iconic buildings and facilities in all seven emirates will be darkened through the evening as special care is taken to ensure all non-essential lighting and electronics are turned off. Etisalat is also inviting its 10,000 staff in the UAE to become eco-ambassadors on the evening and participate in the various events taking place across the country.

Ahmed bin Ali, Senior Vice President, Corporate Communications at Etisalat said: “We are delighted to participate in the Earth Hour 2010. The environment is at the core of our business strategy and we are making wide investments in technologies and infrastructure to ensure our future is both successful and sustainable. We hope that all residents in the UAE will take this time to consider their personal impact on the environment and on how they can change their lifestyle for the benefit of the planet.”

Etisalat is investing Dh 5bn in a fiber optic network that consumes as much as 73% less energy and emits less than 85% fewer greenhouse gases. It has also installed solar power facilities across its 18 countries in places of natural beauty such as the Ras Mohamed National Park in Sinai, Egypt. Through advances in Cloud Computing, Smart Buildings and Data Centres Etisalat is also allowing its residential and business customers to reduce their carbon footprint by deploying the latest solutions.

The UAE Earth Hour 2010 seeks to raise awareness about climate change and encourage UAE residents, business leaders and government officials to take action and start planning a reduction in CO2 emissions. Last year 400,000 people in the UAE participated in Earth Hour.

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