Expand Networks Launches Customer Loyalty and Trade-up Programs to Elevate Tactical Network Investments New Enterprise Initiatives Help Realise Strategic WAN Optimization for Extended RoI ROSELAND, N.J, Oct, 07, 2009 ( HYPERLINK "http://www.me-newswire.com/" ME Newswire):Against a backdrop of increasingly distributed workforces, IT consolidation and tightening budgets, HYPERLINK "http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.expand.com%2Ftechnology%2Foptimization.aspx&esheet=6066489&lan=en_US&anchor=WAN+optimization&index=1&md5=f0625abfaf573b8f9dfe8bc9d87a4a43" WAN optimization has evolved from a tactical ‘nice to have’ to a strategic imperative. As advanced technologies and strategic IT initiatives change WAN traffic flows and application behavior, many historic tactical WAN Optimization deployments are no longer fit for purpose. Expand Networks HYPERLINK "http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.expand.com&esheet=6066489&lan=en_US&anchor=www.expand.com&index=2&md5=4c20fb7eabccaca93c6f19ab8b39e6cd" www.expand.com , the leader in optimizing WANs for branch office consolidation and virtualization, is helping enterprises seamlessly migrate to the next generation of WAN Optimization solutions to take full advantage of strategic IT initiatives and align with changing business needs. Expand today launches two programs designed to help any organization migrate from outmoded tactical network deployments to strategic WAN Optimization solutions: Legacy Dilemma – Enterprises face a dilemma when historic tactical investments reach end of life, or when trying to extend capabilities of these deployments to global network environments. HYPERLINK "http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.expand.com%2Fcustomers%2Ftradeup.aspx&esheet=6066489&lan=en_US&anchor=Expand%27s+Trade-up+Program&index=3&md5=d4a50587ffeb4582d7dbdc3948415f93" Expand’s Trade-up Program enables all enterprises to migrate from outdated, legacy optimization products from other vendors to Expand’s advanced and flexible WAN Optimization solutions, in order to support future strategic IT initiatives. Technical and Business Evolution – HYPERLINK "http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.expand.com%2Fcustomers%2Fregistration.aspx&esheet=6066489&lan=en_US&anchor=Expand%27s+Customer+Loyalty+Program&index=4&md5=43f08807ffbbfc02078942a1b6398791" Expand’s Customer Loyalty Program enables existing Expand customers to simply and cost-effectively extend, enhance, manage and maintain their existing Expand optimized WAN infrastructure to stay at the forefront of the evolution in the technology and make the most out of their existing investment. “There is a host of tactical deployments out there that don’t have the capability to support today’s application acceleration strategies, let alone tomorrows,” explains Adam Davison, VP Corporate Sales & Marketing at Expand Networks. “Initially faced with tactical challenges, many organizations have now found out that they invested in the wrong products when it comes to their more strategic networking needs. Suitable for the network and application issues faced at that time, they’ve found that their choice of WAN Optimization products now fall short when it comes to providing consistent end-user experience across the complex mix of network environments today.” “Take tactical point product offerings like QoS or TCP acceleration. Popular three years ago as standalone solutions, they don’t offer the integrated range of functionality needed to produce performance levels in today’s consolidated or virtualized environments. Similarly, investments that successfully eased one particular painpoint, such as accelerating SAP, don’t provide the extended capabilities needed to address the full global mix of application and traffic types used in the wider network.” The first of Expand’s two strategic initiatives, the Trade-up Program, enables organizations to trade in obsolete and non-integrated WAN Optimization implementations for Expand Networks advanced technology. “Enterprises with legacy, non-integrated products face non-existent product roadmaps or costly, forklift upgrades to new unproven versions,” explains Davison. “Our holistic technology approach and flexible deployment options, means we are best positioned to support the broader set of network requirements organizations have today and into the future. BlueCoat’s recent end of life announcement for iShared, SkyX, and elements of its PacketShaper product range is a perfect example of the dilemma organizations are facing.” Expand Networks’ Accelerators encompass all of the feature sets of each of the BlueCoat products involved, but deliver more functionality than the three products previously realized, with the flexibility to deploy all optimization features in a single hardware or software deployment. The second of its initiatives, the Customer Loyalty Programme, is specifically aimed at helping existing customers migrate to the latest Expand technologies. This Loyalty programme comes close on the heels of recent product launches including a new Operating System, Virtual Accelerator and Mobile Accelerator Client, and enables a migration to Expand technologies and services that can help support future changing business initiatives, without the associated financial outlay. The Customer Loyalty Program enables enterprises to: Extend the deployment of Expand Accelerators across complete WAN infrastructure to achieve even greater ROI and improved user performance. Enhance existing deployments of Expand Accelerators by upgrading to the latest models and feature sets and upgrading the DataCenter to the Virtual Accelerator to enjoy complete High Availability. Manage a global Expand network with ExpandView and take control of applications over the WAN with industry leading Layer 7 QoS by trading up accelerators. Upgrade End of Support products to the latest accelerator offerings and renew lapsed maintenance and benefit from amnesty on backdating old contracts “We are committed to providing a compelling and future-proof solution to managing business bandwidth in key IT initiatives such as mobile communications, VDI, virtualization and consolidation. Our technology takes a complete and flexible approach to WAN Optimization that guarantees simplicity and cost reduction as IT adapts to meet today’s global business requirements, Davison concludes, “These two programs will enable all organizations, whether existing customer or not, to take their WAN Optimization investment to the next level and fulfil the potential of their WAN, whatever their chosen network environment. As network demands continue to evolve at a rapid pace, we’re providing all businesses with the solid foundations needed to deliver and support new technologies and extend network investments.” -More- Trade up/Competitive Buy Back Programme Applicable to all Expand Networks’ and equivalent competition products including Juniper, Riverbed, Cisco, Blue Coat and Mentat. The terms of the Trade Up Program including pricing and maintenance contract will be agreed on an individual basis with customers via Expand Networks’ Accredited Partner Program. Click HYPERLINK "http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.expand.com%2Fcustomers%2Ftradeup.aspx&esheet=6066489&lan=en_US&anchor=here&index=5&md5=97769a276ed2aaf891dd05f2eff0b23f" here for more information. Customer Loyalty Programme Available to existing Expand Networks customers prior to 30th September, the unique loyalty programmes enable enterprises to extend, enhance, manage and maintain their infrastructure and optimize the RoI on an Expand investment.
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