Juniper Networks® (NYSE: JNPR) today announced that Feeva Technology, Inc., the innovator in Addressable Digital Advertising solutions for online content and advertising, has become a Juniper Networks SDK application developer. As a valued partner, Feeva will have access to Juniper engineering guidance and support that will enable them to develop solutions tightly integrated with the Juniper Networks Junos® operating system.
Feeva is planning to use the Junos SDK to integrate its MediaEnablerTM solution with Juniper's carrier grade software and routing platforms, which will enable broadband and mobile service providers to leverage existing network assets while delivering a range of services that create value for the online advertising ecosystem.
MediaEnabler delivers a broad range of audience intelligence solutions that use real-time market segmentation to enable online advertisers to accurately deliver relevant marketing campaigns to their intended audiences. Service providers benefit through increased revenue streams, while consumers benefit from greater control of their privacy on the Internet, with no risk of their information or Web behavior being tracked or monitored.
"Feeva is at the forefront of driving innovative marketing campaigns that can benefit the full ecosystem of advertisers, service providers and consumers," said Manoj Leelanivas, senior vice president and general manager of Edge & Aggregation Business Unit, Juniper Networks. "Adding Feeva's Addressable Digital Advertising solution into our Junos SDK application portfolio demonstrates our commitment to leveraging technology leadership that helps our service provider customers gain additional revenues from their existing network assets."
The Junos SDK allows Feeva and other application developers to benefit from the enhanced performance and scalability of Juniper's Junos OS and routing platform portfolio and to fully collaborate with Juniper engineering, sales and marketing teams.
"The Juniper team and Junos SDK offer the resources and support to expedite the integration of our solution onto Junos, and accelerate our offering to service providers," said Nitin J. Shah, chairman and CEO of Feeva Technology. "We are looking forward to strengthening our leadership in the marketplace with a comprehensive solution for service providers and our customers in the advertising ecosystem."
"The online advertising and content industry continues to look for innovation in data and metrics," said William Morrison, partner, Internet and digital media, ThinkEquity Partners. "This partnership between Feeva and Juniper has the promise of delivering comprehensive capabilities that will appeal to publishers and brand advertisers alike."
