adidas has launched a campaign to celebrate Dubai as a city with soul. The “Flash Your Most Original Moment” campaign is a challenge to the public to capture on film their snapshots of originality in Dubai. The campaign aims to inspire creativity and celebrate the city’s greatest attributes both big and small.
Fifty prizes are up for grabs, with the competition winner receiving an all expense shopping weekend to the global adidas Originals flagship store in Berlin.
“Flash Your Most Original Moment is a way for the public to celebrate Dubai as a city filled with originality and culture. It is a chance for the public to showcase and capture their originality through a lens,” said Eduard Massier, Marketing and Business Development Director at adidas Emerging Markets.
The “Flash Your Most Original Moment” campaign is aimed at individuals who want to express their lifestyle and the unique nuances of their city. Submissions can range from images of friends and family to, architecture, art, landscapes, scenery, landmarks or simply a moment captured in time.
“The campaign is a call to action. We are looking for creative, unique and original people in Dubai to capture their most original moment. Everything and anything can be submitted. This is a chance for people to take a picture of something unique and prove that Dubai is a city pulsating with originality,” said Massier.
The adidas “Flash Your Most Original Moment” disposable cameras are available at adidas Originals stores in Dubai Festival City and Dubai Mall. Upon purchasing any adidas Originals product participants will be given a free disposable camera, which needs to be returned to the store once they have taken their photographs. The campaign begins on October 26th and runs until November 16th.
A designated jury will choose the best 50 photographs, which will be displayed at the adidas store in Dubai Festival City. The winner of the grand prize will be announced on November 22nd, winning a shopping trip for two to the adidas Originals store in Berlin, Germany.
