Freshness and femininity on hand with the TENTATIVA’S brand Who’s Next – Dubai – October 2009

Published October 15th, 2009 - 03:40 GMT

French brand TENTATIVA’S will exhibit its first upscale SS2010 women’s ready-to-wear collection at Who’s Next, from next October 11th to 13th in Dubai. Structured around three themes, Paris Night Escape, New York Work and Miami Holiday, this “Made in France” labelled collection provides the full range of attire. In addition, there will be a mesh collection and a mini business wear collection, the whole coming at attractive prices as compared to those of competitors.

A believer in “casual town wear” or “casual chic”, the brand has tops, skirts, trousers, jackets, dresses and trench coats intended for women aged 20 to 45. For this kind of clientele, elegance in attire is inseparable from the quality, modernity and comfort of fine cotton and technical fabrics. Original, finely-wrought detail customises every piece of this collection, which boasts a unique style and a refined, feminine cut while being easy to wear; indeed, “smart, yet cool”:

- PARIS Night Escape: cotton tops with a flowing neckline, for day or evening wear, combined with linen and cotton skirts and trousers.
- MIAMI Holiday: basic dresses featuring elegant detail and a sensual line, or printed tops worn over a bubble skirt, or Capri trousers worn with an ample shirt and a pin-striped vest for a more stylish look.
- NEW YORK Work: a perfect illustration of this style would be a cotton bubble dress with a trench coat.

The collection also features a few mesh and leather handbags, as well as T-shirts. There is also a mesh collection and a mini business wear collection.

Thanks to its lightweight structure and its know-how, TENTATIVA’S is in a position to offer lower prices than its competitors for equal quality. The company produces the sketches and half-linen inside its showroom/workshop near Paris. It plans on opening its own shop in Paris soon, on having corners in department stores both in France and abroad, and ultimately on launching a men’s wear and a children’s wear collection.

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