English football fans can now enthusiastically book a date to watch Manchester City and Manchester United play live at the Manchester Derby football on 17 April 2010, as Etisalat offers its customers a splendid opportunity to win fully paid trips through its ‘Man City Alerts’ campaign.
Comprising of an all expense paid trip that includes air tickets, accommodation costs and stadium visit to match tickets, the opportunity awaits Etisalat customers who subscribe to Weyak-Man City alerts by simply sending an SMS ‘MC’ to 1110 for AED 4 weekly.
Etisalat announced last November its strategic partnership with Manchester City Football Club (MCFC) for the coming three years as the exclusive Official Global Telecommunication partner of MCFC.
Haitham Al Kharusi, Vice President of Marketing Communications at Etisalat elaborated, “During the past 5 years, Etisalat has actively encouraged football by lending its unstinting support to a lot many football events and activities, whether it’s the Etisalat Pro League or UAE club teams competing in international competitions. Etisalat has also broadened its horizons with increased support on the international level in order to fulfill its long-term strategic vision for expansion and to mark its position as one of the top-10 global telecom service providers.”
“Manchester City is a distinguished English football club, in that it is owned by the Abu Dhabi United Group for Investment and Development. The ownership gives the Club an added edge and better standing in the UAE due to its large number of fans and followers here. This also becomes an important factor in Etisalat’s decision to sponsor the talented team.”
Al Kharusi also revealed that by way of the sponsorship, Etisalat has the rights to invite MCFC to play a football match in UAE or any overseas territory against any nominated club or team, further details of which will be announced later.
Etisalat has been an ardent football fan for many years. It has earned accolades for its commitment to the sport, having sponsored the UAE Football League since 2005 and vigorously contributing to nurture and develop the national football talent. These initiatives, coupled with strategic partnerships such as with MCFC, is a reflection of Etisalat’s long term commitment to elevate the standard of the game in UAE and taking each and every football enthusiast closer to the spirit of the game through exciting campaigns and promotions.
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