Geldof applauds Transguard CSR policy

Published March 24th, 2010 - 11:48 GMT

Sir Bob Geldof took time out prior to his sold out concert at the Irish Village in Dubai recently, to help reward a small group of employees from Transguard, the organiser of the show.

In total more than 30 staff were chosen by their senior managers in recognition of their exceptional performance over the last twelve months. Part of their reward was to meet the legendary Irish rocker Bob Geldof. 

Mike McGeever, Managing Director of Transguard Group explained: “We wanted to recognise and reward hard work, dedication and outstanding attitude that went way beyond the normal call of duty. We couldn’t think of a better reward than bringing them here to meet Sir Bob Geldof, a true humanitarian.” 

Each employee received a signed certificate and had their photo taken with 
the star during an informal lunch with Geldof. Afterwards they were treated to a private performance from Geldof as he warmed up during his pre-show sound check.

Geldof was instrumental in organising international relief efforts such as Feed The World, which sought to bring an end to famine in some of Africa’s poorest nations through concerts such as Band Aid and Live 8. He also has an avid interest in corporate social responsibility (CSR) having recently invested in ‘dbda’ a UK-based CSR consultancy embracing education and safety in the community.

“Part of what people want, especially in this generation, is to add value to their lives. It is extremely important to award employees in this manner so as to keep their minds and souls active, alive and interested in what they are doing” said Sir Bob Geldof.

“Productivity is important and companies that participate in solid corporate social responsibility initiatives reap the benefits of higher output. However, corporations have a responsibility not just to their shareholders and their employees, but to the wider society that they live amongst”

Geldof delivered a stunning performance to over 2,000 fans at the Irish Village on Friday night, the highlight of the venue’s four day festival to celebrate Saint Patrick the patron saint of Ireland.


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