Published November 3rd, 2006 - 07:09 GMT

Under the patronage of HRH Shaikha Sabeeka bint Ibrahim Al Khalifa, Wife of the King of Bahrain, and Chairperson of the Supreme Council for Women, the opulent jewellery brand Gilan, was launched in a private ceremony yesterday (30th October) at the Ritz-Carlton Hotel & Spa.

Gilan, sponsored by Asia Jewellers, invited select guests to a special guided tour to experience the internationally-acclaimed designs which American Vogue has hailed as "serotonin-inducing", and have appealed to royalty and celebrities alike.

Some of Gilan's devotees include Princess Yasmine Aga Khan, Christina Aguilera, Salma Hayek, Penelope Cruz, and Badgley Mischka, the Hollywood stars’ favourite fashion designer.

Guests began their tour in a minimalist setting of all white surroundings, then emerged into a dim hall evoking an exclusive art gallery where each piece was revealed individually, and its historical significance, rich culture, fusion of abstract symbols, and point of inspiration were all divulged.

"Each piece is considered a piece of art, so much so that, while guests mingled in the reception area prior to beginning their special tour, we displayed sketch books depicting the jewellery designs at their formative stages, much like a Van Gogh or a Da Vinci," explained Mr. Muharrem Gilan, Gilan President.

Guests were exposed to three of Gilan's most enchanting collections: Saressa, Princesses and Classic.

"The Saressa collection entices with its unique and alluring use of falcon wings, symbolizing timeless freedom. In the Ottoman era, one of the most important hobbies of sultans and pachas was hunting by using falcons: Saressa's form conjures up a divine journey of adventure, beauty and discovery.

"The Princesses collection refers to the colourful and joyful lives of princesses in the Harems of Ottoman sultans, and the Classic collection, mostly comprising nightwear, is the ageless symphony of diamonds that will please the most scrupulous palate!" Mr. Gilan continued.

"Gilan has discovered that every woman has her own spiritual world: her own unique lifestyle, and creates jewellery that shines a glittering spotlight on that world," Mr. Gilan concluded.

The founders Ferhan and Muharrem Gilan, began designing jewellery in a 1.5-square-metre workshop in Bursa, Turkey. The Gilan brand opened its first store in the Akmerkez shopping centre in Istanbul- a centre which retains its status as one of Europe's most prestigious malls. Today, Gilan's New York boutique on the upscale 5th Avenue neighbours the likes of Louis Vuitton, Cartier, and Van Cleef and Arpels, and the brand also has boutiques and showrooms in Paris, Moscow, Istanbul, and Baku.

Gilan, however, vows never to become a chain and to always remain 'boutique', thereby giving individual attention to their boutique guests, and continuously deepening relations. The Company plans to establish two sales points in the Middle East by the end of 2008.

For more information on Gilan, to make an appointment, or to place an order, please contact Filiz Boyce, Gilan Regional Director on Bahrain +973 17 693035.


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