Gravity-defying prize awaits American Express Cardmembers in KSA

Published May 24th, 2007 - 09:35 GMT

American Express (Saudi Arabia) Limited today launched an innovative national campaign for its Cardmembers, that entitles two grand prize winners a trip to outer space.  This is the first of its kind campaign ever held in Saudi Arabia.

The winners will enjoy a breath taking experience by flying to the edge of stratosphere at a height of 55,000 feet provided by Thunder City of South Africa.

The campaign will run from 22 May until 31 October 2007, initially providing all existing American Express Cardmembers in Saudi Arabia with an automatic entry into the monthly draw when they make a purchase. At the end of the five-month promotion, a grand draw will be conducted, where two winners will receive a space trip and the other three winners will be awarded a fully paid 1-week trip to South Africa where they will enjoy lifetime adventure in discovering south Africa.

Speaking at the press conference today, Sami El-Natour, Head of Marketing and PR, Amex (Saudi Arabia) Limited said that the campaign was in line with the unique and experiential privileges that the American Express brand is recognized for. “With consumer lifestyles rapidly evolving, the concept of value addition also needs to change. We have enhanced our Cardmember offerings to provide tangible experiences and unparalleled levels of service – this is the American Express way”, he added.

Fahad Al Guthami, Chief operating Officer at Amex (Saudi Arabia) Limited explained: “With this new campaign, we take marketing innovation further with a truly enriching experience for our Cardmembers and benefits that have never been seen before in the country. Our discerning Cardmembers are accustomed to the very best in products and services and with this new campaign, we are providing them a once in a lifetime opportunity to enjoy yet another unique privilege from American Express.”

Amex (Saudi Arabia) Limited offers a wider range of personal and corporate payment solutions including Charge Cards, Credit Cards and Corporate Cards.  The most recent addition to its product portfolio is the new Blue Card, a chip-based transparent Card with built in ID Keeper technology for secure payments.

About American Express
American Express Company is a diversified worldwide travel, financial and network Services Company founded in 1850. It is a world leader in charge and credit cards, Travellers Cheques, travel, financial planning, business services, insurance and international banking.

Amex (Saudi Arabia) Limited was established in 1999 as a joint venture company equally owned by Amex (Middle East) E.C. and the Saudi Investment Bank. It owns and operates the American Express Card and Merchant business in Saudi Arabia. The Saudi Investment Bank is a Saudi Arabian joint stock company established in 1976. Amex (Middle East) E.C. is a Bahrain joint venture company equally owned by Mawarid Holding Company and the American Express Company.

American Express Cards are accepted at millions of locations in more than 200 countries and territories worldwide.



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