Growing with the Gulf – how application delivery technology can be the route for CIOs to add real value to the business
Growth and maturity are the biggest business issues facing the Gulf region. In almost every industry companies face the same problems: how to sustainably manage exponential growth, and how to adapt to step-changes in the size and scale of their operations. Failure to do so means IT becomes an impediment to profitable business, instead of being a core value-add.
Nowhere are these challenges more obvious than in the data centre; the engine that powers profitability in every industry from telecommunications to finance. With business applications increasingly vital to how customers, end users, suppliers and contractors interact with and use data, IT departments are on the lookout for more: raw power, greater reliability and better security. This has led to the need to rethink the role of the IT department relative to the wider business. The pressure is on to make the transition from concentrating on day-to-day problem-solving and trouble-shooting to looking at technology that shows real, sustainable value to the business model.
At this year’s GITEX, F5 Networks will be demonstrating how their most important platform announcement in five years has the potential to solve many of the consolidation, scalability and maturity issues common in the Gulf’s data centres today.
Major product launch – F5 Networks will launch their next-generation product to the Middle East at GITEX.
Market insight – How Gulf companies are already starting to change their IT habits, and our predictions for the next year as one of the region’s biggest networking success stories, with over 300 of the Gulf’s biggest companies as customers.
On-stand demonstrations – See media-friendly examples and comparisons, including a live demonstration of the latest technologies.
Visit F5 Networks at GITEX, stand XXX to find out more.
A senior spokesperson is available to comment on the above issues and more generally on the region’s business IT market:
Nigel Ashworth, F5 Technical Director, Middle East and Africa
To book an interview slot please email f5@fourcommunications.com with preferred timings and any key topics.
