GSMA Announces New Developments for App Planet at 2010 Mobile World Congress

The GSMA today revealed exciting new developments in its inaugural App Planet event being held at the 2010 Mobile World Congress. The GSMA announced that Google and Motorola will each hold application developer conferences (ADC) within App Planet, bringing the total number of individual ADCs at Mobile World Congress to six. The GSMA also announced that it is partnering with Berkeley Mobile International Collaborative to launch the global “University Mobile Challenge”, a competition designed to spur mobile application development and innovation at the university level. Additionally, the International Mobile Gaming Awards (IMGA) announced finalists for the 6th edition of the gaming awards and will name the eight award winners at the IMGA ceremony on Monday, 15 February at App Planet.
“Solely focused on the rapidly growing application developer community, App Planet will bring together the many critical elements of the broad mobile application ecosystem together in one location,” said Michael O’Hara, chief marketing officer for the GSMA. “Application development is one of the most vibrant, innovative areas within mobile today, and we’re thrilled with the early response to App Planet.”
Leading Platform Dev Conferences under One Roof at App Planet
Google will host an Android Developer Lab at App Planet on Wednesday, 17 February. The full-day session is targeted towards current Android developers as well as those who are interested in learning more about the platform. Participants will have the opportunity to attend a technical session, talk to the Android developer relations team, and meet other members of the growing Android developer community.
MOTODEV, Motorola's developer network, will host a Developer Day on Monday, 15 February. In this half-day event, MOTODEV will give developers an opportunity to spend the day getting tools, guidance, go-to-market knowledge and community support they need to create a whole new generation of phenomenal user experiences on Motorola's Android-based devices. Developers will get access to the latest Android devices from Motorola, meet with MOTODEV experts and learn how to capitalise on the worldwide mobile market opportunity. Motorola is also a sponsor of the IMGA awards at App Planet.