Gulf Craft business model heralded as example to top business students

Published December 16th, 2009 - 10:58 GMT
Gulf Craft unveiled the secret behind the company’s international success and regional dominance at the eagerly awaited ‘Pocket MBA’ programme hosted by the Hult International Business School, which took place between 8-9 December 2009 in Dubai.
Erwin Bamps, COO of Gulf Craft addressed a group of distinguished professionals from a cross-section of disciplines at the innovative business seminar on the over-arching topic of, ‘Challenges in the manufacturing sector’. The lecture also highlighted the necessity   for the recruitment and retention of qualified personnel in today’s increasingly challenging commercial environment. Seminar attendees were able to learn about the key challenges and issues that have affected the luxury yacht manufacturing industry during the global downturn.
“As an industry thought leader, Gulf Craft has long been regarded as a model for business success in the manufacturing and luxury segments. It is no secret that the global yacht industry has been hard hit over the last twelve months, with many European manufacturers bearing the brunt of the tough economic conditions. The impact of the downturn will separate those manufacturers who have resilient business models and strong fundamentals from those who over extended during the boom years.”
“Our regular involvement with highly respected business schools is no co-incidence. As one of the UAE’s most successful exports, it is only natural that we provide business insights and expertise to the region’s top business schools.  The Hult Business School provides professionals with an excellent opportunity to broaden their knowledge of all industries and gain insight from industry leaders about topics as varied as innovation and strategy, decision-making and career planning and how they can be successfully applied to all businesses,” said Mr. Bamps.
“Participants were able to gain valuable insights from Mr. Bamps’ presentation entitled ‘Business at War’. The example of a successful Middle Eastern brand competing on a global scale will no doubt encourage the students to think out of the box in today’s competitive world of opportunities and challenges,” said Sunil Baby, Associate Director – Career Services, HULT International Business School.

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