aider Murad and Sons Investment Group (HMG), the sole distributor for Sharp in Jordan, launched a new campaign with Coca Cola in June under the slogan “Buy a fridge and drink Coca Cola”. For a period of time, customers who buy a Sharp fridge from any of the HMG showrooms will receive free 250 mm coca cola products and 500 mm water bottles, depending on the size of the fridge they purchase.
Ali Murad, Executive Director of Haider Murad and Sons Investment Group said "This campaign builds on the long-term partnership between the Group and Coca Cola, and falls in line with the values that both companies believe in. To that effect, we launched this campaign specifically with Sharp fridges because they boast several energy-saving features, which ultimately save households the same amount of money they would pay for a new fridge, while enjoying their favorite drink from Coca Cola."
The Plasmacluster Ion technology in Sharp fridges creates a positive and negative Ion shower that recreates the natural chemical process that purifies the air in the fridge and effectively breaks down and inactivates harmful airborne substances and odors; this means that food in the fridge will have a longer shelf-life. Additionally, Sharp fridges have an air freshener feature to eliminate apparent food odors
