Hamra Hotels & Resorts successfully participated in ITB Berlin 10 – 14 March 2010

Published March 21st, 2010 - 10:58 GMT

Hamra Hotels and Resorts, a leading hotel developer and operator in the region, has announced that its participation in the recent ITB Berlin from 10 to 14 March 2010 was a major success and put Ras Al Khaimah and its leading group of hotels on the map of the global travel industry.

Being the World’s leading Travel Trade Show with more than 180,000 visitors, among these 108,000 trade visitors, and over 10,000 exhibitors from 180 countries, ITB Berlin is the leading B2B-Platform of all the tourism industry offers with all levels of the value added chain present from tour operators, booking engines, destinations, airlines and hotels up to car rentals.

On a stand of 153 square metres, Hamra Hotels & Resorts promoted the beautiful Emirate of Ras Al Khaimah and all the unique hotel properties that have made this charming place one of the top tourism destinations of the Middle East.

Dr. Khater Massaad, Managing Director, Hamra Hotels & Resorts, stated: “We have been present in ITB Berlin for years and really feel home there. Apart from the fact that it is one of the key events in the tourism industry, it is also held in Germany, one of our main traveller markets that deserve our special attention. Promoting a fantastic business and holiday destination like Ras Al Khaimah is always rewarding, especially in a country with an average of 200 days of rain per year and never-ending winters with minus degrees and snow even in March like this year. We always bring a little bit of extra sunshine to ITB, paired with the Arabic hospitality the Middle East is famous for. Visitors flock to our stand to try Chef Ahmed’s delicious shawarma, Arabic coffee and tea or any of the mouth-watering Arabic sweets we always bring along.”

He continued: “What made this year’s participation special for us was that it was the first time to appear as a full-fletched group of hotels, promoting all the existing, new and upcoming properties of Hamra Hotels & Resorts in Ras Al Khaimah. The beauty of our group of hotels is that it was built with a vision of having a dedicated property for each bespoke requirement of today’s leisure and business traveller. We now have Al Hamra Fort Hotel & Beach Resort and the adjacent Al Hamra Village Resort as our well-established beach destinations, mainly for the leisure market, offering hotel rooms, serviced apartments and town houses. Khatt Springs Hotel & SPA, romantically located in the Hajjar Mountains, offers a relaxing mountain retreat with surpassing SPA facilities. Our newly opened Acacia Hotel in the heart of Al Jazeera Al Hamra’s business district is geared towards the needs of business travellers or budget holidaymakers. Our luxury travellers will find a second home in the 7-star The Palace, which is due for opening in October 2010, whilst the adjacent Al Hamra Residences with its concept of high-standard serviced apartments, will be launched next month already. The Palace as our latest and most prestigious development was the star of our stand in ITB. This visionary concept that comprehensively caters to the needs and requirements of every visitor to this beautiful Emirate, was highly appreciated by the event audience and recognized as a unique selling point of our group of hotels. It was successfully embraced by the public, media and trade alike, which translated into an excellent interest from many existing business partners and a huge response from new tour operators as well. Ras Al Khaimah presented itself as a proud individual entity with a diverse offering unlike most exhibitors of the show, whereby our group was complemented by our colleagues of Banyan Tree Al Wadi Desert Resort (the newly opened luxury desert resort of our sister company Rakeen, managed by the Banyan Tree Group), Hilton and The Cove Rotana, who teamed up with us on the stand and whose highly valued cooperation completed the Ras Al Khaimah brand. It has to be said that the Middle East in large had a very good exposure and major representation in the event.  ITB Berlin 2010 was a great success for all of us, and we look forward to being there again next year.”


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