Harman Middle East eyes stable demand for audio technology products and home theaters in KSA

Published August 30th, 2010 - 09:20 GMT

Harman Middle East, a market leader in home, professional and car infotainment in the Middle East, is aiming to leverage the stable demand for audio technology products and home theatre systems in Saudi Arabia, amidst positive growth forecast by BMI that projects the Kingdom's consumer electronics market to hit SR 14 billion in 2010. As the influx of next generation home, professional and car infotainment technologies rapidly transforms the Kingdom's consumer electronics industry, the company has underlined its commitment to meeting the demand for the local market and its focus on establishing itself as a leading name in the thriving market.

Offering leading brands such as Harman Kardon and JBL, two market leaders in audio equipment for consumers, the entertainment industry and the automotive industry, Harman ME offers Saudi customers the highest quality audio/video receivers and sound systems through its two 'harman house' showrooms located in Tahliya Street and the Red Sea Mall, both within Jeddah. It delivers complete home cinema systems with the high-performance A/V receiver and DVD player combined in a single component controlled by a single remote control, and perfectly matched with complete speaker packages. In addition, 'harman house' also retails the luxurious 'GLA-55' system, Harman Kardon's computer speaker, which can be used with computers, iPods or virtually any audio device with a 3.5mm; and its 'Go + Play' loudspeaker dock.

"With Saudi Arabia's consumer electronics market demonstrating strong growth and as local customers continue to embrace new innovations in home and personal audio computer systems, we have outlined a strategic plan to further entrench our presence in the Kingdom," said Amit Malani, President, Harman Middle East. "In addition to the fast-paced development of new technologies, the growing competition among manufacturers and resellers is also transforming the consumer electronics industry, thereby leading to the presence of more advanced and innovative lifestyle products. In line with this, our goal is to let Saudi-based customers enjoy the ultimate consumer and professional sound equipment."

Harman ME addresses the diverse needs of a wide range of customers - from students to music enthusiasts as well as recording industry professionals through its innovative JBL speakers and multiroom systems. Incorporating professional-grade technologies, materials and engineering to achieve an unequalled level of sonic accuracy, high-end JBL home loudspeakers include floor speakers, bookshelf speakers, center channels, subwoofers, in wall/ceiling speakers, outdoor speakers as well as speaker packages. The company also carries personal audio products such as headphones, computer speakers and speaker docks; in addition to world-class car audio equipment including amplifiers, sound enhancers, subwoofers and speakers.

"The high quality brands we are bringing to the Saudi market allow local customers to remain up to speed on the latest audio and home theatre technologies being unveiled across the globe. During this Ramadan, we are anticipating increased demand for our products whose exceptionally high quality have been identified by customers to be in line with their requirements, and we remain positive of exceeding their expectations moving forward," concluded Malani.

Harman brands are known to power over 70 per cent of the world's recording studios, more than 75 per cent of cinemas worldwide built in the last 20 years, and some of the world largest and most iconic sports stadiums, including the Yankee Stadium in New York City, the O2 Arenas in Berlin and London, Wembley Stadium, Lucas Oil Stadium, FedEx Arena, Stade de Suisse, Carl Benz Arena and no fewer than 12 venues from the 2008 Beijing Olympics, such as the Nanjing (Bird's Nest) Stadium. Harman professional equipment was also used during the recently concluded FIFA World Cup. In addition, Harman also offers car audio and navigation, which are incorporated in premium cars such as BMW, Land Rover, Rolls Royce, Mercedes Benz, Lexus and Mini Cooper as well as on 'The Oasis of the Seas', the world's largest cruise ship. 

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