H.E. Khalid Ahmed bin Sulayem, director general of DTCM, opens sweets Middle East 2008

Published November 4th, 2008 - 01:06 GMT

H.E. Khalid Ahmed bin Sulayem, director general of DTCM, opens sweets Middle East 2008
Leading Product Launches Take Centre Stage

His Excellency Khalid Ahmed Bin Sulayem, Director General of Department of Tourism and Commercial Marketing (DTCM), opened Sweets Middle East 2008, with more than 170 companies from 31 countries showcasing their brands and products.

Taking place at the Dubai International Convention and Exhibition Centre (DICEC) from 3 – 5 November 2008, the organisers, Dubai World Trade Centre and Koelnmesse GmbH, are looking forward to welcoming 5,000 visitors across the three day exhibition.

The second edition of the region’s only dedicated sweets and confectionery trade show includes an impressive line up of chocolate and cocoa products from both regional and international manufacturers, in addition to sweets, confectionery, bakery, snack food and ice cream goods.

The 2008 show opened to an increased number of international trade visitors eager to discover the latest products and trends first-hand from many of the biggest brands in this niche industry.

“We are witnessing growing trade in the sweets and confectionery market in the Middle East despite changes in the current global economic climate,” said Joanne Cook, Industry Group Manager - Exhibitions & Events Management at Dubai World Trade Centre. “We have welcomed increased international participation at the 2008 show as global companies look to build long-lasting relationships within the UAE and the wider Middle East.”

The highlights of the 2008 event are the participation of two new pavilions from Cyprus and Malaysia as well as the debut of several companies from major sweets markets like the USA and Europe.

Regional sweets and confectionery markets have been rapidly growing with industry reports estimating the size of the UAE confectionery market at AED 300 million.

© 2000 - 2022 Al Bawaba (www.albawaba.com)

You may also like