Dubai, United Arab Emirates
With a passion for creating high precision timepieces and its strong association to the world of the sea, Officine Panerai has announced it will be the ‘Supporting Partner’ of the 18th Dubai International Boat Show.
To be held 9 – 13 March 2010, the Dubai International Boat Show will play host to 12 global premieres and at least 25 regional launches by some of the most famous manufacturers in the leisure marine industry.
Speaking on Panerai’s involvement in the show, Mr. Angelo Bonati, CEO, Officine Panerai, said: “The Dubai International Boat Show has become a must-attend event on the Dubai calendar and attracts a vast number of marine enthusiasts and sea lovers; therefore it provides the perfect platform for Panerai to share our passion for the sea and showcase our innovative and timeless creations.”
The luxury Italian watch brand’s involvement in the show is a natural extension of the brand’s rich heritage. In the 1930’s Officine Panerai became supplier to the Italian Navy of sophisticated, high precision devices for underwater military use. Panerai instruments were immediately distinguished due to their exceptional characteristics exploiting a degree of technology that at the time was groundbreaking. Amongst the multitudes of ideas and instruments realised, a special range of watches was created specifically designed for use in extreme and highly risky conditions.
On a global level, Officine Panerai has been the official sponsor of the Panerai Classic Yachts Challenge for five years and is about to embark on its sixth consecutive year as the sponsor of the a circuit which includes some of the most prestigious regattas worldwide for classic and vintage yachts worldwide: Antibes and Cannes in the French Riviera, Antigua in the Caribbean, Porto Rotondo and Imperia in Italy, Cowes in the UK, Newport and Nantucket in the United States.
The partnership between classic yachts and high-end watchmaking works due to the profound values they share – the linkage with the sea, beauty, history and craftmanship.
Officine Panerai’s passion and commitment to safeguarding and spreading the culture of vintage yachting also lie at the heart of the purchase of Eilean, the 22 metre Bermudian ketch, built by legendary Scottish boatyard Fife in 1936, the same year as the first Panerai watch.
Rediscovered almost abandoned in Antigua in 2007, thanks to the efforts of Officine Panerai, Eilean was recovered and restored will participate in some of the regattas in forthcoming editions of the Panerai Classic Yachts Challenge.
“Officine Panerai is a natural partner to the Dubai International Boat Show, with its 150 years of nautical heritage,” said Helal Saeed Almarri, CEO, Dubai World Trade Centre. “The Dubai International Boat Show provides the ideal platform for international companies such as Officine Panerai to showcase their latest products to a high-level visitor profile and build strong business relationships across the region.”
As a ‘Supporting Partner’ of the show, Panerai will have a presence in the VIP Majilis, with sophisticated display towers featuring selected pieces from its collection of Panerai watches. The lounge will be dedicated specifically to VIP’s attending the show in an enriching and inspiring atmosphere.
“Panerai has always had such a strong affinity to the sea and their timepieces are revered by luxury connoisseurs across the world for their technical innovation, design and craftsmanship. The Dubai International Boat Show is a draw card for people seeking high end products related to the marine industry; therefore this is an appealing platform for existing and potential Panerai customers. The fact we have the Panerai boutique at Dubai Mall presents a tremendous opportunity to showcase some of the collections at the VIP Majilis at the show,” commented Mr. Mohammed Abdul Magied Seddiqi, Vice President, Sales & Retail, Ahmed Seddiqi & Sons.
The Dubai International Boat Show 2010 will take place at Dubai International Marine Club – Mina Seyahi from 9 – 13 March 2010. The show is open to trade visitors and general public, from 3pm – 9.30pm daily. Tickets for the show are available at www.timeouttickets.com
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