Published August 20th, 2006 - 10:18 GMT

HSBC Bank Middle East Limited has appointed Keith Bradley to the position of Regional Head of Commercial Banking, based in Dubai. He succeeds John Blanthorne who has been transferred to Jersey, as Executive Director of HSBC Bank Middle East Limited.

Mr. Bradley joined the HSBC Group in 1988, and during his career has worked in London, Hong Kong, Jakarta, Mumbai and Singapore in a range of Commercial Banking roles including business development, Trade Services, credit, and relationship management.

Mr. Bradley assumes responsibility for the innovative evolution of HSBC’s commercial Banking business across the Middle East region, including Transactional Banking, Trade Services, Small, Medium-sized and enterprises, Payments and Cash Management in view to increasing the volume of commercial banking business offered to Investment Banking Global markets and Private Banking.

Mr. Niall Booker, Deputy Chairman and Chief Executive Officer, HSBC Bank Middle East Limited said: “Keith has precisely the kind of specialised experience in Commercial Banking that we require for this critical role. HSBC has led the industry in the region through the development of innovative products and services tailored to customers’ needs and its success was recongnised recently with Euromoney’s ‘Best for Cash Management in the Middle East’ and Trade Finance magazine’s ‘Best Trade Bank in Middle East and North Africa’ awards.   As the local economies grow and this sector opens up its need for capital, increased sophistication of product and diversification of geographical base will also grow and HSBC is well placed to meet these needs.”

Notes to editors:

1. HSBC Bank Middle East Limited
HSBC is the largest and most widely represented international bank in the Middle East. HSBC Bank Middle East Limited has 33 branches throughout the United Arab Emirates, Oman, Bahrain, Qatar, Kuwait, Jordan, Lebanon, and the Palestinian Autonomous Area, including an offshore banking unit in Bahrain. This extensive regional coverage is strengthened by another member of the HSBC Group HSBC Bank Egypt SAE, and by its associated companies, The Saudi British Bank and British Arab Commercial Bank Limited. In addition to its Middle Eastern network, the Bank has a representative office in Tehran, Iran.

2. HSBC Holdings plc
HSBC Bank Middle East Limited has been a principal member of the HSBC Group since 1959. Serving over 125 million customers worldwide, the HSBC Group has around 9,500 offices in 76 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. With assets of US$1,738  billion at 30 June 2006, HSBC is one of the world’s largest banking and financial services organisations. HSBC is marketed worldwide as ‘the world’s local bank’.


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