HTC Corporation, a global designer of smartphones, has announced the recent appointment of Geetika Gupta as the company's new Regional Marketing Manager. Gupta's key responsibilities in her new role include planning and developing the marketing strategy for the MENA region, planning and implementing the regional marketing plan and initiatives across direct and indirect channels, building relationships with local distribution and retail partners and operators to develop joint cooperative marketing plans, in addition to other branding and marketing related tasks. Gupta was previously HTC's Brand and Retail Manager.
Commenting on the appointment, Nikitas Glykas, Regional Director of HTC South Eastern Europe and the Middle East, said: "We believe that Ms. Gutpa's domain expertise and vast experience will significantly help HTC consolidate its presence in the Middle East and North African markets. A fast-growing brand like HTC requires the contributions of young and dynamic marketing managers like her and I wish her success in her new role."
Prior to joining HTC in 2007, Geetika Gupta – who is a MBA gold medalist from one of India's premier business schools - worked as Product Marketing Executive at Sony Gulf FZE, Dubai.
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