HTC launches affordable, easy-to-use Smartphone

Published May 19th, 2010 - 06:02 GMT

 HTC Corporation, a global designer of smartphones, has announced the launch of HTC Smart, an affordable and easy-to-use smartphone in the Middle East. The HTC Smart is a new type of smartphone that offers easy-to-use widgets, browsing and connectivity at an affordable price.
HTC Sense
The HTC Smart embodies HTC Sense, HTC’s unique design philosophy that focuses the mobile experience on people. The HTC Smart’s compact touch design integrates the pillars of HTC Sense - Make It Mine, Stay Close and Discover the Unexpected - to deliver a user-friendly experience. People can customise their own, personal HTC Smart experience using a variety of widgets for quick access to contacts, photos, music, weather and more.  People are able to follow their friend’s status updates using HTC Friend Stream, an application that seamlessly aggregates all of social communication including Facebook and Twitter into one organised flow of updates. This simple aggregation makes it easier than ever to focus on what friends are doing as well as the images and links that they share.

HTC Smart utilizes Qualcomm’s Brew Mobile Platform™ (Brew MP), a powerful and popular mobile operating system that enables HTC to deliver the HTC Sense experience on more affordable smartphones. By pioneering a new era of mass-market smartphones, Brew MP also provides the HTC Smart with a mass-market opportunity for new applications and services from software developers worldwide.

"Qualcomm’s collaborations with HTC have resulted in some of the most innovative smartphones the market has seen in recent years,” said Paul Jacobs, chief executive officer of Qualcomm Incorporated. “The HTC Smart is a budget-friendly smartphone that delivers a really exciting user experience.  We are pleased to be supporting HTC’s move to bring this advanced mobile experience and HTC Sense to the widest possible audience.”

Nikitas Glykas, regional director of HTC South Eastern Europe and the Middle East, said: “With the launch of HTC Smart, we are offering advanced mobile phone experiences in an intuitive handset to a wider consumer segment. We have seen regional demand for phones offering email, web browsing and social networking increase dramatically, which is why we are introducing the HTC Smart.” 

HTC Smart is available in leading electronic stores across the Middle East at a retail price of AED 899.

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