HTC Corporation, a global designer of smartphones, has announced today (September 21, 2010) at a press conference, the Middle East launch of the HTC Desire HDTMand the HTC Desire ZTM, bringing new features and high-tech improvements to one of HTC's most successful ranges of smartphone models. The Android-based HTC Desire HDTM and HTC Desire ZTM embody the HTC Sense experience and introduce a number of key innovations including a series of free connected services called htcsense.com that enhances people's mobile experience on HTC phones.
Mohamed Kais Zribi, Regional Manager of HTC Middle East and North Africa, said: "Customers have been eagerly awaiting the launch of these new models following the huge success of HTC Desire. I am sure that they will be fully satisfied with the new features and applications that we have introduced in the HTC Desire HD and HTC Desire Z, especially in view of the new models' more engaging, intuitive, user-friendly design. We have likewise retained the attention-grabbing features of the phones taking advantage of the powerful Android platform and the latest version of HTC Sense, which has become a major hit among smartphone users."
"We hope that the HTC Desire HD and HTC Desire Z will grab an even greater number of loyal customers on account of the growing popularity and importance of smartphones in the region," Kais added.
New HTC Sense
The new HTC Sense experience offers a variety of enhancements that improve how people capture, create, share and access multimedia content. With a newly created camera experience, people can record HD videos or capture and edit images with a variety of fun camera effects. With HTC Location, a new differentiated online mapping experience, people have instant, on-demand mapping without download delays or mobile roaming charges.
HTC Sense includes a new integrated online e-reading experience utilizing a new e-book store powered by Koboäand a new, mobile optimized e-reader that includes the ability to highlight, annotate and quickly search for definitions or translate unfamiliar terms.
HTCSense.com
With the new HTCSense.com service, people can simply manage their mobile phone experience from their HTC phone or personal computer. For example, people can easily locate a missing phone by triggering the handset to emit a loud whistle or to flag its location on a map. If the phone's been lost or stolen, users can remotely lock the phone, forward calls and texts to another phone, send the phone a message to arrange its return or even remotely wipe all personal data from it. HTCSense.com makes it easy to setup a new HTC phone or access archived mobile content such as contacts, text messages and call history from a PC browser. People can also customize their phones with exclusive HTC content like wallpapers, HTC scenes, sounds or plug-ins.
HTC Desire HD
HTC Desire HD showcases outstanding multimedia content with its bright 4.3" LCD display and Dolby/SRS sound and is the first to be powered by the new 1GHz Qualcomm 8255 Snapdragon processor. The HTC Desire HD enables 720p HD video recording and includes an 8-megapixel camera with dual-flash. Building on the unibody heritage of the HTC Legend, the HTC Desire HD is sculpted from a block of solid aluminum and exudes the air of quality and strength that HTC has come to be known. It also includes HTC's new Fast Boot functionality that enables people to quickly make a call or check emails by shortening the time needed to complete the power-up sequence.
HTC Desire Z
For people constantly on the go, HTC Desire Z makes it quick and easy to stay connected with friends on Facebook and Twitter or with colleagues and customers at work. HTC Desire Z features a unique 'pop hinge' that pops open to reveal a QWERTY keyboard for fast, convenient typing. HTC Desire Z's keyboard also includes a variety of keyboard shortcuts and two customizable keys for providing instant access to common functions without the need to open menus. HTC Desire Z also includes 720p HD video recording and a 5-megapixel camera with automatic flash. It is first phone to utilize the new 800MHz Qualcomm 7230 processor for improved performance and battery life and also includes HTC's new Fast Boot functionality.
Earlier this year, HTC launched a series of models in the Middle East including the HTC Desire; HTC Legend, an Android-powered smartphone that also incorporates an enhanced HTC Sense experience; HTC Smart, a smartphone that offers easy-to-use widgets, browsing and connectivity at an affordable price; HTC HD2, the first Windows phone with HTC Sense; HTC HD mini, an HTC Sense-based Windows Phone focused on delivering the popular experience of the HTC HD2 in a more compact design; and HTC Tattoo, an Android-based phone that brings broad personalisation to the masses.
