Huawei Helps Industry Leaders Advance the Digital Music Market

Published May 13th, 2007 - 09:56 GMT

Huawei Technologies Co., Ltd. ("Huawei"), a leader in providing next-generation telecommunications networks for operators around the world, has announced that it successfully held a global seminar in Beijing entitled the "Music@Mobile Seminar 2007 - Profit from RBT and Digital Music". Top global operators including China Mobile, Orange participated at the event and discussed how operators, service providers and content providers can cooperate on technology development, product integration, and content and services development to benefit the rapidly booming global digital music market.

The digital music is an important core businesses for telecommunication operators and has huge development potential worldwide. According to statistics from the International Federation of the Phonographic Industry (IFPI), the sales volume of digital music has been rapidly growing and is estimated that the music market will grow at an annual rate of approximately 5.2%. The turnover is expected to reach US$48 billion in 2010 with digital music taking up a proportion of 40-60%.

During the seminar top operators, record companies, service providers, content providers and consulting firm discussed the importance of cooperating to create a win-win and sustainable value chain, to support the global development of digital music. The participants also shared their experiences on Ring Back Tone (RBT) operations, and how to generate profits from digital music compared to the traditional music industry.

"With the traditional music industry evolving in the direction of the digital music realm, operators and service providers need a full value chain to tap into this brand new market," said Mr. Che Haiping, President of Huawei's Application and Software Product Line, "Huawei has made a great contribution to linking the digital music value chain to add value to content providers, service providers and terminal equipment providers and to drive digital music services."

Huawei AiMi (Active Music) integrated end-to-end digital music solution helps operators to achieve more market share and more business value by jointly building and improving their industrial value chain. It is a flexible and convergent solution supporting 'platform + applications + service + operation'.

Huawei has also formed strategic cooperative partnerships with content providers such as Orchard, the world's leading global marketer and distributor for independent record labels, to provide a complete digital music solution targeted at operators worldwide.

Through speeches at the seminar and close communications at the round table, together with a combination of theories and practice, participants of this seminar experienced in person the RBT and digital music services, and many applications which are successfully applied in other areas, so they realized that Huawei also specialize in many other domains such as Convergent Billing Solution (CBS), message and application solution and infortainment solution besides digital music, and has the long-term plan of continuous developing and investment in telecom area.


About Huawei AiMi Digital Music Solutions

The AiMi digital music solution of Huawei provides abundant tele-music applications and strong unified management capabilities to implement unified management of services, users, contents, subscription relationships, billing, terminal adaptations, and marketing activities.
For more information, please visit Huawei's corporate website www.huawei.com and Huawei's digital music website www.huawei.com/go/music.

About Huawei Technologies Co., Ltd
Huawei Technologies Co., Ltd. (“Huawei”) is a leader in providing next generation telecommunications network solutions for operators around the world. The company is dedicated to providing innovative and customized products, services and solutions to create long-term value and potential growth for its customers. Huawei’s products and solutions are deployed in over 100 countries and serve 28 of the world’s top 50 operators, as well as over one billion users worldwide. For more information, please visit www.huawei.com.

 

 


 

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