IDdesign’s Redesigned Mall of the Emirates Store

Published August 27th, 2009 - 10:59 GMT
Al Bawaba
Al Bawaba

 MoE Saw 17.4 Million Visitors in H1 2009
but Expects Sharp Increase with Launch of  Dubai Metro on 9 September

IDdesign – the upmarket Scandinavian furniture retailer – is today unveiling its newly-refurbished Mall of the Emirates showroom in time to capitalize on the expected increased footfall to come with the opening of the Dubai Metro launch on 9 September 2009.

The stunning new 35,000 square feet showroom, which is directly adjacent to the metro station and will have access from the tunnel, exudes a pleasurable feel and pleasant, natural ambiance. It reflects a fresh, consistent image that adds to the enjoyment of the customers’ shopping experience.

 “Whenever I come to Dubai, I am impressed by the buzz around me, and even now in what seems to be a difficult market situation Dubai stands out when compared to many places we see. The UAE remains a key hub for IDdesign and we are very pleased that this beautiful new store will continue to be the flagship for our brand in the region,” said Mikael Thinguus, CEO of IDdesign who visited the new store. 

“ With the new IDdesign showroom we are now fully-equipped to welcome the increased number of visitors to the store expected once the metro is launched in September. The spacious and uncluttered look of the store ensures that our customers will receive a delightful shopping experience while browsing through IDdesign’s high-quality products,” said Ajai Kumar Dayal, General Manager, Retail and Marketing, Easa Saleh Al Gurg Group (ESAG).

IDdesign stores are contemporary lifestyle centres offering a full range of products in modern home furnishing, with everything from furniture and carpets to lighting and accessories.

“IDdesign offers customers a range of the most sophisticated and elegant furniture and accessories from its Urban, Upnordic, Global, and Deluxe style groups with the unique ability to satisfy a wide range of tastes and needs. I am really delighted, that we were able to make the best of a difficult situation here caused by the need to accommodate the Metro tunnel, by creating this new state of the art store,” commented Mr Soren Jorgensen, IDdesign Expansion Manager.

Customers can make the most of IDdesign’s MoE store reopening by earning an AED300 voucher for every AED1000 spent on purchase of any item in the shop, and there are delightful bedside lamps, cushions, and other beautiful accessories which are within the AED300 range.

IDdesign staff are always on hand to help advise customers and ensure that the customers’ IDdesign experience is a pleasant one.