The Arab Italian Company Ltd., a leading distribution company under the Nader Group umbrella in the Kingdom, launched Imperia Vodka in Jordan, under the patronage of Ambassador Alexander Kalugin, of the Russia Federation to Jordan, on Saturday November 18th, 2006 at the Intercontinental Hotel.
The launch event hosted the elite of the Jordanian society, including high profile businessmen, Ambassodors, Russian dignitaries and key journalists. Guests mingled to the sounds of music fusion and the refined tastes of Russian Standard vodkas: Original, Platinum and the ultra premium Imperia.
“Imperia Vodka stands for irrefutable authenticity and the compelling power and beauty of modern Russia. With its purity, clarity and smooth tasting quality it combines Russia’s Imperial past with its enterprising 21st century attitude. It is the quintessential Russian ultra premium vodka”, said the General Manager of Arab Italian Company Ltd, Mr. Mina Hreish.
Dimitri Mendeleev, the famous chemist who devised the “periodic table”, holds the claim of providing the world with the true standards of making real vodka. His recipe upon which Imperia is based, was decreed by Czar Alexander III as the standard of vodka in the Russian Royal Court.
“The percentage of vodka drinkers in Jordan has increased notably over the last few years and we are very pleased to introduce Imperia Vodka, Russia’s leading luxury vodka, to the Jordanian market as we are committed to providing vodka drinkers with premium brands that symbolise authenticity, power and beauty. Whilst many vodka brands claim to be Russian, Russian Standard is the only truly 100% authentic Russian vodka available today” added Mr. Hreish.
Arab Italian Company Ltd. was established in 1998, as part of the Nader Group of companies, in Jordan with an aim to bring highest quality spirits to the Jordanian market. Nader Group’s leading brand FMCG products in the market have helped Arab Italian Trading Co. in achieving its goals by capturing an ever increasing market share in all the brands that it represents.
Nader Group have further expanded the spirits business operations and moved a step closer to the consumers by opening a chain of alcohol retail outlets named 'Vino'. The flagship of this chain is the Liquor shop inside Cozmo, with a new outlet recently completed in the Um Al Sumaq area, and another location due to open before the end of the year near Abdoun Circle as well as other locations destined for 2007.
"Our aim is to offer the consumer a wider selection of quality beverages and better insight into the world of wines and spirits through our chain of premium outlets VINO, " concluded Mr. Hreish.
© 2006 Al Bawaba (www.albawaba.com)
