industry leaders to address multinational gathering at ipra-gc pr and image building conference

Published March 18th, 2007 - 11:30 GMT

The International Public Relations Association Gulf Chapter has announced the distinguished speakers and panelists of the Changing Communications, Communicating Change: PR & image Building Conference and Exhibition scheduled to kick off from March 20-22 in Manama under the patronage of Prime Minister Sheikh Khalifa bin Salman Al Khalifa.

Tackling key issues related to international and public relations to be delivered by leading communicators and public relations experts from the region, speakers include: HRH Prince Turki Al Faisal, Chairman of the Board of the King Faisal Center for Research and Islamic Studies, Dr. James Zogby, Founder and President of the Arab American Institute, H.E. Dr. Mohammad Abdul Ghaffar, Minister of Information of the Kingdom of Bahrain, Ambassador Theodore Kattouf, President and CEO of AMIDEAST, Abdul Rahman Al Rashed, General Manager of Al Arabiya, H.E. Dr. Majeed Al Alawi, Minister of Labor of the Kingdom of Bahrain, Mustafa Jalali, Vice President of Saudi Aramco Affairs, H.E. Dr. Mohammed Barkindo, Acting for the OPEC Secretary General and OPEC Secretariat, Red Cavaney, President and CEO of American Petroleum Institute, Dr. Majid Al Moneef, Saudi Arabia’s Governor to OPEC, Mona Al Marri, Chairperson of Dubai Press Club, Mohamed Al Ayed, President and CEO of Trans-Arabian Creative Communications (TRACCS), Khaled Almaeena, Editor-in-Chief of Arab News, Dr. Masoud Al-Kandari, Assistant Professor in Mass Communication Gulf University for Science and Technology (GUST), Professor Ali Shwail Al Qarni, President, the Saudi Association for Media & Communication and Associate Professor of Journalism & International Communication at King Saud University, Sultan Al Bazie, Co-founder and CEO of Attariq Communications amongst others.


Hasan Al-Hasan, President of IPRA-GC expressed, "Our speakers are highly influential figures in the public and international relations industry and they help to shape communications and its various disciplines. We are honored to host them and their participation illustrates the international importance of the Conference and its goals.”

The conference will address the changes in communications media with the advent of continuously evolving new technologies and channels from one-to-many and passive communication to one-to-one and interactive communication thereby redefining the role and scope of public relations. Topics include: Image of the Petroleum Industry in the World, Image of the Gulf Region in the International Media, Developing National Capabilities / Indigenous Human Resources in PR, Crisis Communication, Corporate Social Responsibility, Election Campaigns, Challenges for Women in the PR Industry and other PR and media related issues.

Delegates can register via the IPRA-GC website: and follow the easy steps indicated.

The conference is sponsored by Saudi Aramco, Ministry of Information of the Kingdom of Bahrain and Tariq Al Qahtani & Bros Co. as Diamond Sponsors, Al Yaum Newspaper, Al Ayam Newspaper and Al Arabiya as Media Sponsors, Attariq Communication, The National Commercial Bank, Gift Mart International and Trans-Arabian Creative Communications Services (TRACCS) as Platinum Sponsors and PETRORabigh, Al Falak, TECHINT, Al Zamel Company and the Committee for International Trade (CIT) as Gold Sponsors.


About the International Public Relations Association – Gulf Chapter
The International Public Relations Association – Gulf Chapter is a regional chapter of the International Public Relations Association.  IPRA-GC was initially formed in 2003.  Members come from all GCC countries including Saudi Arabia, Bahrain, Qatar, Kuwait, the UAE, and Oman.  The Chapter has an elected board chaired by a president.  Working along with him is the vice presidents for each region, as well as directors for certification and training, memberships, media relations, and treasury.

The Chapter's vision is to be recognized throughout the Gulf Region for advancing PR excellence.  Its objectives are to develop its members' public relations skills and expertise, broaden their experience in the international PR arena, and establish stronger ties among PR specialists throughout the region.

With the objective of changing the traditional image of public relations in the region, IPRA's strategy involves organizing a series of seminars and conferences to create awareness of the public relations industry.  To this extent, IPRA will organize and participate in three key conferences in Jeddah, Kuwait, and Manama.

These conferences will feature leading media and communications experts from the Arab and Western World presenting their long experience in the field.

IPRA-GC opened its doors for membership providing a unique opportunity for members to exchange ideas and make use of local, regional, and international expertise, in addition to attending the regular lectures and courses organized in the Kingdom and receiving the periodic publications.  IPRA-GC has an interactive website (



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