Inspired by art, LG creates Renoir

Published March 9th, 2009 - 10:10 GMT
Al Bawaba
Al Bawaba

Inspired by art, LG creates Renoir
New handset boasts an 8 megapixel pack with full touch interface,Dolby Mobile and Wi-Fi

LG Electronics, a worldwide technology and design leader in mobile communications, launched its LG-KC910, a slim yet feature-packed full touchscreen 8 megapixel multimedia phone. This artistic new handset, known as Renoir, has a large palate of features like Wi-Fi, Dolby® Mobile from Dolby Laboratories, Inc. (NYSE: DLB), and camera capabilities that even surpass those found on standalone digital cameras.

“Renoir is much more than a camera phone. It truly puts everything at your fingertips and provides a multi-sensorial experience through sight, sound and touch,” said Mr. K.W. Kim, CEO of LG Electronics Middle East and Africa Regional Company. “The 8 megapixel camera is only one aspect of the phone. Its unique combination of features, including a full touchscreen interface, Dolby Mobile for Music and built in support for Wi-Fi and A-GPS, allow Renoir to be used in equally unique ways.”

Renoir takes super-sharp 8 megapixel pictures that can be edited in camera and are instantly ready for sharing online or printing. The phone’s list of features includes some that are usually only found on extremely high-end standalone cameras, such as Schneider-Kreuznach certified optics, a Xenon flash, auto and manual focus, sensitivity up to ISO 1600 and geo-tagging.

One feature, Touch Shot, makes it easy to get the right shot every time by allowing photographers to focus on any object by touching it on screen. The shutter fires automatically when the user’s finger is removed from the screen. Touch Shot, a first for a mobile phone, also reduces camera shake and eliminates the need to search for the shutter release button.
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Special shot modes give pictures that special look that usually requires a professional touch. Beauty Shot removes spots and imperfections from people’s faces, while also making them appear brighter and clearer in photos. The feature is smart enough to recognize faces and only apply the effect to the right areas. Art Shot allows users to apply a number of creative preset effects, from common changes like black and white to less common and more nuanced ones like warm or cool tone.

LG chose the name Renoir for Viewty’s successor to reflect its personality and level of multimedia sophistication. The handset’s designers drew inspiration from the way the impressionist painter of the same name used light and colour to capture scenes that were beautifully rich in meaning.

The 13.95 mm Renoir is available in the Middle East and Africa market at AED 1,599 in titan black and other colour options.