IWC Auction Raises AED 146,800 For Plastiki Project

Published August 29th, 2010 - 12:26 GMT

IWC Schaffhausen has auctioned a platinum watch - the IWC Ingenieur Automatic Mission Earth Edition "Adventure Ecology" at an online auction. The IWC organized auction concluded with a bid of AED 146,800 (about $40,000). IWC is donating the entire proceeds to the Sculpt the Future Foundation, an environmental organization that will be channeling the funds into the ongoing Plastiki project by the name of "The Plastiki Pod."

"As a CO2-neutral company, we are particularly pleased that the proceeds from the auction will be used to support inspiring ideas in the struggle against environmental pollution," said IWC CEO Georges Kern, following the successful auction. "It means that the basic idea behind the Plastiki expedition will live on."

Adventure Ecology founder and environmentalist David de Rothschild embarked on an adventure taking them 11,000 nautical miles across the Pacific Ocean from San Francisco to Sydney. The Plastiki drew attention to the health of our oceans, and in particular the large amounts of plastic debris, by showcasing waste as a resource and demonstrating real world solutions through the design and construction of the Plastiki.

The luxury watchmaking company IWC Schaffhausen, as official partner was also highly delighted by the successful conclusion of the expedition dedicated to environmental protection. Members of the crew wore the Ingenieur Automatic Mission Earth Edition "Adventure Ecology" on their wrists during the voyage. A one-off watch in platinum was auctioned at

David put his vision of a society which regards waste as a resource into practice imaginatively by building the hull of the vessel from 12,500 reclaimed plastic bottles, and even specified a high-tech fabric, a uniquely recyclable and until now relatively unexplored material, for the hull's super structure. The avant-garde Plastiki, with its sDavidolar panels, wind turbines and bicycle generators for producing electricity is an impressive demonstration of what is possible when you are prepared to think out of the box. 

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